Consulting is entering the era of the guerrilla clientbuyers with a glut of information at their fingertips and questions about the value consultants add. To thrive, consultants must heed the advice they have been giving their clients: adapt or die. Guerrilla Marketing for Consultants: 100 Breakthrough Tactics to Win Profitable Clients will be the first book to reveal how guerrilla marketing can transform todays challenges into a golden opportunity for winning profitable work from the new breed of consulting clients. Guerrilla Marketing for Consultants will appeal to more than five million readers with a personal or professional interest in consulting. The book will be a must-have addition to every professional service providers bookshelf. From A to ZAdvertising to Zinesthe book will be the consultants step-by-step guide for marketing a consulting practice, guerrilla style. Topics include: 12 marketing secrets every consultant must know, anatomy of a marketing plan, web sites, free publicity, direct mail marketing, proposals that win, and using articles with flair.
Book Details:
- Author: Jay Conrad Levinson
- ISBN: 9780470360736
- Year Published: 2005
- Pages: 304
- BISAC: BUS075000, BUSINESS & ECONOMICS/Consulting
About the Book and Topic:
Consulting is entering the era of the guerrilla clientbuyers with a glut of information at their fingertips and questions about the value consultants add. To thrive, consultants must heed the advice they have been giving their clients: adapt or die. Guerrilla Marketing for Consultants: 100 Breakthrough Tactics to Win Profitable Clients will be the first book to reveal how guerrilla marketing can transform todays challenges into a golden opportunity for winning profitable work from the new breed of consulting clients. Guerrilla Marketing for Consultants will appeal to more than five million readers with a personal or professional interest in consulting. The book will be a must-have addition to every professional service providers bookshelf. From A to ZAdvertising to Zinesthe book will be the consultants step-by-step guide for marketing a consulting practice, guerrilla style. Topics include: 12 marketing secrets every consultant must know, anatomy of a marketing plan, web sites, free publicity, direct mail marketing, proposals that win, and using articles with flair.
MARKET: Management consultants are a significant audience for Guerrilla Marketing for Consultants. In April 2002, the Bureau of Labor Statistics estimated that nearly 500,000 professionals were employed in management consulting services. The 2002 edition of Consultants and Consulting Organizations Directory profiles more than 25,000 consultancies in the US and Canada, ranging in size from solo practitioners to firms with 11,000 consultants in hundreds of branch offices. CO-AUTHOR PLATFORM: As a partner with Deloitte Consulting, Michael McLaughlin has ready access to the network of 75,000 partners and professionals at Deloitte Consulting and the allied firm of Deloitte s largest companies. AUTHOR RECOGNITION: Jay Conrad Levinson is the lead author of The Guerrilla Marketing series which has sold more than 1 million copies. PUBLISHER’S REPUTATION: John Wiley is by far the number one publisher of consulting books. They include How to Be an Independent Consultant, which has sold over 170,000 copies, and How to Become a Top Consultant: How the Experts Do It, which has sold over 40,000 copies.
About the Author
JAY CONRAD LEVINSON has authored or co-authored more than thirty books, including the best selling marketing series in history, Guerrilla Marketing. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, Levinson is chairman of the board of Guerrilla Marketing International, a marketing consulting organization serving large and small businesses around the world. More than a million copies of books in the Guerrilla series are in print. The series includes Guerrilla Marketing, Guerrilla Marketing Weapons, Guerrilla Advertising, Guerrilla Marketing Online (with Charles Rubin), Guerrilla Marketing for the Home-Based Business (with Seth Godin), The Way of the Guerrilla, Guerrilla Marketing with Technology, AND Guerrilla Negotiating (with Mark S.A. Smith and Orvel Ray Wilson) San Rafael, CA MICHAEL W. McLAUGHLIN has been a partner with Deloitte Consulting, the worlds fifth largest consulting firm, since 1994. In nineteen years with Deloitte Consulting, McLaughlin has sold and delivered on more than $150 million in consulting projects from startups to Fortune 100 companies. He has a clear understanding of what does and doesn’t work in the field. Mill Valley, CA