This book sets out to address the black hole of ignorance that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework (EXIT 5) for thinking about efficient creative management how to extract value from creative time. The author presents a logical argument that puts in place the building blocks of the authors knowledge and experience towards the final architecture of Exit 5. Those who read this book and employ the model EXIT 5 will have a head start in creating financial success through the effective deployment of creative talent.
Book Details:
- Author: Gordon Torr
- ISBN: 9780470726457
- Year Published: 2008
- Pages: 318
- BISAC: BUS002000, BUSINESS & ECONOMICS/Advertising & Promotion
About the Book and Topic:
This book sets out to address the black hole of ignorance that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework (EXIT 5) for thinking about efficient creative management how to extract value from creative time. The author presents a logical argument that puts in place the building blocks of the authors knowledge and experience towards the final architecture of Exit 5. Those who read this book and employ the model EXIT 5 will have a head start in creating financial success through the effective deployment of creative talent.
The creative economy represents a significant slice of contemporary business. Over 30% of the US workforce is now employed in creative sector companies. By 2020 it is estimated that the worldwide value of the creative economy will reach over 6 trillion dollars. The export of intellectual property is already worth more to the American economy than the export sales of arms and automobiles combined. Yet, the problem of managing creative talent remains as difficult and fractious as it was in the 1950s. Creative industries come up against problem creatives who do not fit the mould of being managed in a conventional way.
AUTHOR PLATFORM: Gordon Torr has an excellent reputation in the creative sector as a result of his experience working in both the management and the creative side of the creative industry sector. He has delivered workshops to global organizations: JWT (London, Manchester, Milan, Hong Kong, and Madrid, to name a few), Nestle, Kelloggs, 2004-2006: Leo Burnett (Europe and Latin America), and Lowe (Poland, Czech Republic, Hungary, Rumania, Bulgaria, and more). In 2007, there will be more Lowe workshops, plus interest from Ogilvy in Eastern Europe. He has a speaking career spanning Hungarian Advertising Awards Festival, The Irish Marketing Communications Conference, The Ad Focus Conference in South Africa, as well as events in Santiago, Sao Paulo, Rio, and universities in Mexico and Brazil, with others planned in Bogota and Buenos Aires. He has published articles in Campaign Magazine, Market Leader and the WPP journal: Atticus, and countless Latin American publications. CONTEMPORARY THINKING: Offers a unique, radical and compelling approach to the subject, with the introduction of a revolutionary model for creative productivity. Highlights the latest research in creative psychology and contrasts them with contemporary management theory. Along the way he examines the peculiar biology of the creative brain, the bizarre and ludicrous ideas that surround creative training in modern organizations, why brainstorming doesnt work, the decline of originality in popular culture and the death of patronage. INTERNATIONAL APPEAL: The author will draw on material and experience gathered from his extensive international work, and apply this learning to the book, as well as illustrating it with case material.
About the Author
Gordon Torr has spent 25 years in journalism, broadcasting and advertising in Africa, Latin America and Europe, on both the creative and the management side. He is CEO of The Unfactory Limited(launched in 2004), a consultancy specializing in creative optimization for companies employing creative people. His current clients include: Lowe (Eastern Europe), Live (Omnicom, London), Leo Burnett (Europe), Spirit Advertising (London), Egg Design Group (London), Global Beach Digital Group (London). Previously, he was JWT Global Creative Director (working on De Beers, Diageo, Kelloggs, Vodafone, ABN AMRO), and Creative Advisor to Nestle, Shell, and other multinational projects. Prior to this, he was Regional Creative Director JWT Europe and Chairman of JWT Worldwide Creative Council.