Game-Based Marketing points out the games we are playing and how to better play them in business marketing. It shows the way in which the corporate
Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring
This book presents a business-focused process built on a solid foundation of statistic and data mining principles for the development and
Customer Capitalism
Book Details: Author: Sandra Vandermerwe ISBN: 9781861563071 Year Published: 2001 Pages: 314 BISAC: BUS000000, BUSINESS &
Building Wealth in the Stock Market: A Proven Investment Plan for Finding the Best Stocks and Managing Risk
Building Wealth in the Stock Market is a complete investing guide for anyone looking to profit from the sharemearket. Completely updated since it
Facilitating Organization Change: Lessons from Complexity Science
Book Details: Author: Edwin E. Olson ISBN: 9780470366363 Year Published: 2001 Pages: 240 BISAC: BUS075000, BUSINESS &
Long/Short Market Dynamics: Trading Strategies for Today’s Markets
There are some notable new trends and types of behaviour in todays stock market, and this book is designed to show traders and investors how to