¨ Focus on how SMEs can improve their performance in order to create and sustain long-term competitive advantage ¨ Draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services ¨ Shows how SMEs can become more effective through the better use of information technology and more efficient by broadening management skills and knowledge ¨ Developed from the research and teaching experience of staff at Manchester Metropolitan University
Book Details:
- Author: Oswald Jones
- ISBN: 9780470843345
- Year Published: 2002
- Pages: 290
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
¨ Focus on how SMEs can improve their performance in order to create and sustain long-term competitive advantage ¨ Draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services ¨ Shows how SMEs can become more effective through the better use of information technology and more efficient by broadening management skills and knowledge ¨ Developed from the research and teaching experience of staff at Manchester Metropolitan University
Description or Reason for Publishing: Courses in small business management are increasing in number and, as yet, few textbooks have been published that focus on the development of competitive advantage.
* Draws on up-to-date empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services. * Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
About the Author
Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University. Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.