¨ Focus on how SMEs can improve their performance in order to create and sustain long-term competitive advantage ¨ Draws on up-to-date empirical
International Marketing: Consuming Globally, Thinking Locally
Book Details: Author: Andrew McAuley ISBN: 9780470848043 Year Published: 2003 Pages: 350 BISAC: BUS058000, BUSINESS & ECONOMICS/Sales