Cause-related marketing is collaborative partnerships that tie business products, services and brands to nonprofit causes to create profits and
1,200 Great Sales Tips for Real Estate Pros
REALTORMagazines most popular issue, its special March issue, offers how-to lists, worksheets, and checklists on all of the most critical aspects of
Life. Business: Just Got Easier
A straight-talking practical motivational book giving the reader tools to actually do stuff to improve their business or life. Its both a personal
Inventorship: The Art of Innovation
Here is a most fascinating volume written by one of perhaps a handful of people qualified to do so. Leonard Greene is not only a skillful writer, he
Finance: A Fine Art
The financial markets play a crucial role in contemporary society. They can change the lives of whole communities for better or worse and form an
Attracting Capital From Angels: How Their Money – and Their Experience – Can Help You Build a Successful Company
This book, which is based on the authors' experience as consultants as well as the results of numerous surveys, shows the entrepreneur seeking to
Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications
The contributors presentations will be grouped into four major sections, each showcasing recent survey developments in a thoughtful and far-reaching
50 Psychological Experiments for Investors
Why don't people reinvest in stocks after having lost money on them? Why do men prefer stocks and women bonds? Why set an inflated asking price when
Celebrity Sells
Celebrity Sells demonstrates the power that celebrities can have, when skillfully used, in selling brands and to explain to the reader how to