Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
Book Details:
- Author: Ruth Mortimer
- ISBN: 9781119966494
- Year Published: 2012
- Pages: 420
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. The majority of small businesses, particularly sole traders, will need to do their own marketing, often with little or no previous experience. Many won’t have the benefit of professional business qualifications and will be looking for trusted advice on the subject, and this is where a Dummies book comes in. Marketing a product is a difficult, but necessary, skill to acquire, and with the right approach, anybody can master it. It’s vital to bring in custom and revenue – and to ultimately prolong the shelf-life of any business, allowing it to thrive along the way.
Latest edition of an established bestselling business book – the second edition sold out over 3300 units in FY11. For the third edition, Marketing For Dummies will be fully updated with all the recent developments in this fast-moving field, particularly in the area of digital marketing. Entirely new content will include product placement on TV, making use of apps, plus lots of new real world examples.
About the Author
Ruth Mortimer is an Associate Editor for Marketing Week magazine. Greg Brooks is Content Strategy Director at publishing company C Squared. Craig Smith is the former editor of Marketing magazine and is now the Editorial Director of publishing agency Velo. Alexander Hiam is a consultant whose clients include many Fortune 500 companies.