The collapse of the new economy has left companies scrambling for ways to stay competitive. Not only is innovation a cost-effective method – it also serves in any economic climate. Part of Jossey-Bass’ series with MIT’s Sloan Management Review, this book collects the best and newest articles on innovation, featuring some of the world’s top experts in the field. Included are Peter Senge on innovating the next industrial revolution, Michael Porter on the importance of external factors in innovation, James Brian Quinn on outsourcing innovation, and Eric von Hippel on innovation by user communities.
Book Details:
- Author: Edward B. Roberts
- ISBN: 9780470364017
- Year Published: 2002
- Pages: 368
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
The collapse of the new economy has left companies scrambling for ways to stay competitive. Not only is innovation a cost-effective method – it also serves in any economic climate. Part of Jossey-Bass’ series with MIT’s Sloan Management Review, this book collects the best and newest articles on innovation, featuring some of the world’s top experts in the field. Included are Peter Senge on innovating the next industrial revolution, Michael Porter on the importance of external factors in innovation, James Brian Quinn on outsourcing innovation, and Eric von Hippel on innovation by user communities.
Includes well-known contributors such as Peter Senge and Michael Porter. * The most current information on a topic that is under-published. * A volume in the Jossey-Bass’ series with MIT’s Sloan Management Review. * Innovation offers a new strategy for organizations to keep their competitive edge.
About the Author
EDWARD B. ROBERTS is the David Sarnoff Professor of the Management of Technology at the Massachusetts Institute of Technology’s Sloan School of Management. He is the founder and chair of the MIT Entrepreneurship Center and chairs the Sloan’s faculty of management of technological innovation and entrepreneurship. He is the author of Entrepreneurs in High Technology.