At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canadas most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground eight years ago, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million guests traveling on 44 planes, and WestJets over 3,700 people providing service to 26 destinations. Flight Path is the first book to chronicle the amazing success story of Canadas leading low-fare airline. It offers a detailed look at WestJets path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.
Book Details:
- Author: Paul Grescoe
- ISBN: 9780470834367
- Year Published: 2004
- Pages: 288
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canadas most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground eight years ago, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million guests traveling on 44 planes, and WestJets over 3,700 people providing service to 26 destinations. Flight Path is the first book to chronicle the amazing success story of Canadas leading low-fare airline. It offers a detailed look at WestJets path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.
An unadulterated success story: This is a book about a Canadian company that flies–literally–in the face of conventional business wisdom and against the prevailing winds of its industry. During the most turbulent period ever faced by airlines around the world, WestJet has risen to be the fastest-growing airline in Canadian history and one of the most profitable in North America, recently posting its 26th profitable quarter. No competition: This is the first book about WestJet. Timely topic: Against a backdrop of crisis in the airline industry, and when dissatisfaction with our national carrier is at an all-time high, the time is right for the amazing success story of WestJet to be told. Inside access: Paul Grescoe, an experienced business and travel author, has had access to senior executives and front-line employees at WestJet. Their stories and interviews bring this great story to life. A proven flight path to follow: More than just a great business story, the success of WestJet holds valuable lessons for any business to emulate on how to: create an incredible corporate culture, instill a passion for customer service, sustain a low-cost structure that drives profitability, focus on innovations through technology, maintain an unwavering commitment to the corporate mission, and much more.
About the Author
Paul Grescoe is one of Canada’s most accomplished and prolific authors and journalists, as well as an experienced corporate communications consultant. He is the author of four other business books and four travel books, was a staff writer and editor at Maclean’s, and a contributor to virtually every important national magazine, including Canadian Business and The Financial Post Magazine. His magazine work has earned numerous national and regional awards.