Game-Based Marketing points out the games we are playing and how to better play them in business marketing. It shows the way in which the corporate
Communication and Implementation: Sustaining the Practice
This book describes the last part of the ROI Methodology communicating and using results. With data in hand, the questions become: What should be
Corporate MVPs: Managing Your Company’s Most Valuable Performers
In most businesses there are a few key people who are responsible for generating the most profitable revenue; for pulling in the biggest box office;
Leading Corporate Turnaround: How Leaders Fix Troubled Companies
Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The leaders who are driving