Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
Book Details:
- Author: Mark Tadajewski
- ISBN: 9780470511985
- Year Published: 2008
- Pages: 414
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
In the last twelve years there has been an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory. While still emerging as a movement in its own right, the critical turn aims to focus attention on the role that marketing plays in society, the impact of the consumer society in Western and in developing and transitional economies and the implications of these developments on the global landscape.
* Includes seminal journal articles that marketing academics find hard to obtain * Also contains original commentary from leading academics in the critical marketing field * With the increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives (e.g. managers, consumers and citizens), there is currently no single text that fills this gap from a distinctly critical approach
About the Author
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex Professor Douglas Brownlie, University of Stirling.