Electronic commerce is a tremendously rapid and exciting area of development, with much speculation about the perceived opportunities. Electronic commerce over the Internet may be either complementary to traditional models or a completely new way of doing business. Either way, little is known about successful approaches in business-to-business electronic commerce on the Net. This book focuses on marketing in business-to-business Internet electronic commerce. It is not a marketing-based but a marketplace-based book and focuses on the important strategies, not the technologies involved. It analyses strategic marketing approaches on the basis of both marketing theory and international case studies. The most important features of the book are: an in-depth assessment of current business-to-business electronic commerce models an analytical assessment of the marketplace for business-to-business electronic commerce strategies an assessment of models successfully adopted by other companies recommendations for the strategic implementation of a marketing strategy for business-to-business electronic commerce including aspects to consider and analyse when looking at a company’s potential By taking a systematic look at Internet electronic commerce business models, this book shows companies how to organise their business and where their sources of revenue come from. Real-life case studies highlight the best ways to gain competitive advantage via the internet. Analysis of these case studies then provides a range of tools for the development of Internet marketing strategies.
Book Details:
- Author: Paul Timmers
- ISBN: 9780470859971
- Year Published: 2000
- Pages: 288
- BISAC: BUS063000, BUSINESS & ECONOMICS/Strategic Planning
About the Book and Topic:
Electronic commerce is a tremendously rapid and exciting area of development, with much speculation about the perceived opportunities. Electronic commerce over the Internet may be either complementary to traditional models or a completely new way of doing business. Either way, little is known about successful approaches in business-to-business electronic commerce on the Net. This book focuses on marketing in business-to-business Internet electronic commerce. It is not a marketing-based but a marketplace-based book and focuses on the important strategies, not the technologies involved. It analyses strategic marketing approaches on the basis of both marketing theory and international case studies. The most important features of the book are: an in-depth assessment of current business-to-business electronic commerce models an analytical assessment of the marketplace for business-to-business electronic commerce strategies an assessment of models successfully adopted by other companies recommendations for the strategic implementation of a marketing strategy for business-to-business electronic commerce including aspects to consider and analyse when looking at a company’s potential By taking a systematic look at Internet electronic commerce business models, this book shows companies how to organise their business and where their sources of revenue come from. Real-life case studies highlight the best ways to gain competitive advantage via the internet. Analysis of these case studies then provides a range of tools for the development of Internet marketing strategies.
This book will help you to: 1. Understand business-to-business electronic commerce in the Internet environment 2. Have a systematic approach and set of tools for strategic internet marketing and business model development 3. Learn from the experience of innovative companies involved in business-to-business electronic commerce and understand how they identified new business opportunities and developed key elements of their marketing strategy like competitive positioning and the building of networked partnerships This will fill an important gap in the Series, and the author is a very good person to write such a book.
Takes a systematic look at the best business-to-business ecommerce business models and shows how to use them to gain a competitive advantage. * Case studies from around the world, demonstrating many of today’s best business-to-business ecommerce models. * Powerful tools for developing successful Web marketing strategies.
About the Author
Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union’s research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.