Companies are gaining competitive advantage through networked business models, tapping into talent across the globe to defend themselves against commoditization and disruptive innovation. Rather than rigid built-to-last systems and processes, the new era instead calls for fluid,built-to-adapt networks in which each company focuses on its differentiation and relies increasingly on its partners, suppliers,and customers to supply the rest. The primary goal of the book is to explore BNT from its various angles and provide practical guidance to successfully engage in BNT. Chapters outline the depth and breadth of BNT’s impact on the organization, covering topics such as customer value, supply networks, product leadership, assets, operations, innovation, human resources, and IT. Contributors include: Philip Lay, Geoffrey Moore, Marco Iansiti, Ross Sullivan, Mohanbir Sawhney, Ranjay Gulati, David Kletter, N. Venkatraman, John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall H. Russell, Henry Chesbrough, Jeffrey H. Dyer, Andrew McAfee
Book Details:
- Author: Jeffrey Word
- ISBN: 9780470528341
- Year Published: 2009
- Pages: 304
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
Companies are gaining competitive advantage through networked business models, tapping into talent across the globe to defend themselves against commoditization and disruptive innovation. Rather than rigid built-to-last systems and processes, the new era instead calls for fluid,built-to-adapt networks in which each company focuses on its differentiation and relies increasingly on its partners, suppliers,and customers to supply the rest. The primary goal of the book is to explore BNT from its various angles and provide practical guidance to successfully engage in BNT. Chapters outline the depth and breadth of BNT’s impact on the organization, covering topics such as customer value, supply networks, product leadership, assets, operations, innovation, human resources, and IT. Contributors include: Philip Lay, Geoffrey Moore, Marco Iansiti, Ross Sullivan, Mohanbir Sawhney, Ranjay Gulati, David Kletter, N. Venkatraman, John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall H. Russell, Henry Chesbrough, Jeffrey H. Dyer, Andrew McAfee
Business Network Tranformation (BNT) is a hot topic, and SAP’s client list (which includes all of the Fortune 1,000’s) have been asking SAP for more information on BNT. This book and SAP’s global events and marketing in 2009 and 2010 are themed around this need.
SAP PROMOTION: SAP is the 3rd largest software company in the world and has a vested interest in making Business Network Transformation (BNT) the next big business idea. This book will be launched at SAPs NYC headquarters in a press event on May 7, 2009 and at SAP’s yearly customer and partner event, Sapphire, held May 11-14, 2009 in Orlando, FL and will be attended by approximately 18,000 people. SAP will also promote the book at other events throughout the year, reaching approximately 50,000 senior-level business and IT executives worldwide. AUTHOR PROMOTION: Jeff Word and select authors will be keynote speakers at some of SAP’s smaller events (500-2000 attendees) in countries outside the US throughout2009. ALL-STAR CONTRIBUTORS: include Geoffrey Moore, Philip Lay, John Hagel, Henry Chesbrough, and Andrew McAfee, among others.
About the Author
Jeffrey Word is currently the Vice President of Product Strategy for SAP. He has been with SAP for 8 years in a variety of executive roles. He is currently a doctoral student in Information Systems at Manchester Business School and has an MBA from Thunderbird. He is a visiting professor at Instituto de Empresa in Madrid, where he teaches courses in supply chain innovation and technology management. He is the author/co-author of 2 Wiley books. He divides his time between his homes in Heidelberg, Germany and Frisco, Texas.