How do you persuade an individual to buy or try your product or service, contribute to your cause or vote for your candidate? The answer is Covert Persuasion, a system of persuasion that will get anyone to say Yes! without them even being aware what they said. It happens like the no reaction we instinctively have to all requests.except the opposite. Presented in a simple, easily accessible format, this book combines the latest research on the field of influence along with illustrative case studies to help anyone persuade others more consistently and more effectively.
Book Details:
- Author: Kevin Hogan
- ISBN: 9780470051412
- Year Published: 2006
- Pages: 240
- BISAC: BUS047000, BUSINESS & ECONOMICS/Negotiating
About the Book and Topic:
How do you persuade an individual to buy or try your product or service, contribute to your cause or vote for your candidate? The answer is Covert Persuasion, a system of persuasion that will get anyone to say Yes! without them even being aware what they said. It happens like the no reaction we instinctively have to all requests.except the opposite. Presented in a simple, easily accessible format, this book combines the latest research on the field of influence along with illustrative case studies to help anyone persuade others more consistently and more effectively.
Avid Speakers: The authors speak frequently across the country. Kevin speaks at over 75 events per year. Renowned Expert on Influence and Persuasion: Kevin Hogan is a speaker, consultant and media expert in the area of persuasion and influence and is frequently interviewed by magazines. His articles and profiles have appeared in Maxim, King, Womans World, Redbook, Playboy, Complete Woman, Cosmopolitan, Selling Power, among others. Kevin has appeared on radio and TV, and his clients include Boeing, Starbucks, 3M, and the U.S. Postal Service. Internet Marketing: Kevin will get the assistance of Jeffrey Gitomer and other friends and colleagues in an email blast campaign that will go out over 500,000 names. Website Promotion: Kevin utilizes well-designed and maintained websites (www.kevinhogan.com, www.kevinhogan.net and www.collegeofcoaching.com.) and a keyword driven website. He uses both Google and Overture key words to drive several of his products. Author of Popular Ezine: The author writes a very popular ezine, Coffee with Kevin Hogan.
About the Author
Kevin Hogan (Eagan, Minnesota) is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication and motivation. The author of The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less! (published by John Wiley in 2004), Kevin holds a doctorate degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication. In addition, Kevin is a monthly contributor to the Journal of Hypnotism, and owns the Minnesota Institute of Hypnosis and Hypnotherapy, a licensed school in the State of Minnesota and the State of Washington. Jim Speakman (Canton, Ohio) is a professional speaker, corporate trainer, and the President of Speakman a company committed to sharing the power of persuasion with salespeople, sales managers, politicians, managers, advertisers, and anyone interested in increasing their persuasive abilities to achieve their goals faster.