Three major components of donor relations are acknowledgement, recognition and stewardship. In the ever-competing arena for charitable donations, a proper donor relations program can ensure that a first time donor becomes a return donor. Going beyond a simple thank you note, an effective program can create donor loyalty, helping to keep the nonprofit financially secure. This book will present the historical and practical aspects of this topic, and help guide the reader through the process of creating such a program.
Book Details:
- Author: Janet L. Hedrick
- ISBN: 9780470040362
- Year Published: 2009
- Pages: 264
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
Three major components of donor relations are acknowledgement, recognition and stewardship. In the ever-competing arena for charitable donations, a proper donor relations program can ensure that a first time donor becomes a return donor. Going beyond a simple thank you note, an effective program can create donor loyalty, helping to keep the nonprofit financially secure. This book will present the historical and practical aspects of this topic, and help guide the reader through the process of creating such a program.
Effective Donor Relations is a concise and professional guide to donor relations in a format that is accessible, lively, easy to read, and that provides in-depth advice from an expert in the field. The book will guide in creating and implementing each aspect of a donor relation plan, providing recommended solutions to frequently encountered dilemmas and including sample documents, checklists and other tools to help shape an effective program.
AUTHOR PLATFORM: Janet Hedrick has over 28 years of experience as a development professional and consultant and is a frequent presenter at conferences and workshops. KNOWN SERIES: Part of the AFP Fund Development Series. CASE STUDIES: Accessible samples and real-world examples give the book immediacy and a quick-read feel that busy volunteers and Board members will appreciate. TIPS AND TECHNIQUES: Uses sample documents, checklists, and tips and techniques alongside the text to help the reader comprehend the subject matter all at once. POPULAR TOPIC: This topic is an increasingly popular one at conferences and workshops for nonprofit organization leaders and development officers.
About the Author
Janet L. Hedrick (Washington D.C.) is a senior associate at the fundraising consulting firm of Bentz Whaley Flessner. Her areas of expertise include planning, implementation and evaluation of annual, capital, and planned giving programs; assessment and enhancement of donor relations and stewardship programs; and training and motivating campaign volunteers and development staff.