In 2001 the IDC reported that by 2005 the corporate e-learning market was on course to reach $18.bn from about $2.3bn in 2000. As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book will show those companies how to get e-learning implementation right first time. This book will cover the whole implementation continuum – strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly it stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written after the dotcom shakeout the book provides clear practical guidelines, based on sound strategic thinking. Cases – including, British Airports, Nortel, Kodak and an in-depth study of PWC – will illustrate how different organizations use the technology in different ways. Incorporating visual aids, checklists and case studies, the book approaches e-learning through Briefings (what you need to know) and Actions (what you need to do). Written for a more mature, second generation e-learning market the book provides a practitioner’s handbook to both guide the novice and inform the veteran.
Book Details:
- Author: Don Morrison
- ISBN: 9780470340356
- Year Published: 2003
- Pages: 426
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
In 2001 the IDC reported that by 2005 the corporate e-learning market was on course to reach $18.bn from about $2.3bn in 2000. As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book will show those companies how to get e-learning implementation right first time. This book will cover the whole implementation continuum – strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly it stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written after the dotcom shakeout the book provides clear practical guidelines, based on sound strategic thinking. Cases – including, British Airports, Nortel, Kodak and an in-depth study of PWC – will illustrate how different organizations use the technology in different ways. Incorporating visual aids, checklists and case studies, the book approaches e-learning through Briefings (what you need to know) and Actions (what you need to do). Written for a more mature, second generation e-learning market the book provides a practitioner’s handbook to both guide the novice and inform the veteran.
The e-learning business is firmly established and is now to training what e-business is to business. It is currently an internationally “hot topic” and looks to become increasingly so, yet there is still little in the market on the market to guide the novice or inform the veteran. This book will provide a much needed resource as a practical guide.
· Focuses on the reader’s needs · Focuses on the strategic issues of e-learning · Informed by key business drivers · Supported and endorsed by PWC · Aimed at growth market
About the Author
Don Morrison: is a successful film writer and director who has worked at the leading edge of the media. A pioneer in the area of interactive media in the early 80’s he has designed and directed multi award winning interactive videos on training videos on training for a number of organisations including BA, IBM, THE BBC. With the coming of the Internet he transferred his skills to e-learning. For the past three years he has worked with PWC to design and implement a global e-learning platform call ecademie. This book is based on his research and his experience with PWC.