Data Warehousing is a complex undertaking for both IT organizations and their supporting vendors. A Data Warehouse is the implementation of an informational database used to store shareable data sourced from an operational database of record. It is typically a subject database used to tap into a company’s vast store of operational data to track and resend business trends and facilitate forecasting and planning efforts. From 1993 to 1994 there have been a six-fold increase in the number of enterprises engaged in Data Warehousing projects.
Book Details:
- Author: Sean Kelly
- ISBN: 9780470667781
- Year Published: 1994
- Pages: 224
- BISAC: BUS063000, BUSINESS & ECONOMICS/Strategic Planning
About the Book and Topic:
Data Warehousing is a complex undertaking for both IT organizations and their supporting vendors. A Data Warehouse is the implementation of an informational database used to store shareable data sourced from an operational database of record. It is typically a subject database used to tap into a company’s vast store of operational data to track and resend business trends and facilitate forecasting and planning efforts. From 1993 to 1994 there have been a six-fold increase in the number of enterprises engaged in Data Warehousing projects.
Datawarehousing is about transforming the data which an organization possesses and turning it into information of strategic significance. Taking off from where database marketing left off, data warehousing enables organizations to achieve a 50/75% response rate from mailing rather that the normal 1-3%. Building on the success of his first book this updated and expanded paperback edition includes the latest developments, acronyms and techniques of datawarehousing.
Data Warehousing increasingly becoming the next hot topic for the 1990’s. * Sean Kelly is extremely wellknown in the field. * His first book was very well received.
About the Author
Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.