- Author: Liam Fahey
- ISBN: 9780470308219
- Year Published: 1999
- Pages: 576
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
Provides a new integrated framework for analyzing the competition. * This book offers ways to gain a keener understanding of the competition and various ways to analyze them–a must for any forward-looking company. * The author is a leading expert in strategic planning. * Provides a comprehensive approach to a universal business subject.
About the Author
LIAM FAHEY, PhD, is internationally recognized as a leading consultant in the area of competitor analysis. He is an adjunct professor of strategic management at Babson College and a visiting professor of strategic management at Cranfield School of Management in the U.K. He is also president of the Learning Partnership U.S., an international knowledge cooperative whose members include some of the world’s leading business academics, consultants, and practitioners. He is the coauthor or coeditor of six books, including Learning from the Future and The Portable MBA in Strategy, both published by Wiley. He lives in Needham, Massachusetts.