This book has a single, simple purpose: It is designed to help executives lead their teams to peerless performance. It will help define a grand goal, and engage the organization to pursue and achieve remarkable results. Based on a ten-year landmark study of more than seventy bold, “breakthrough” companies such as IBM, Dayton-Hudson, Progressive Insurance, EMC, American Standard, Charles Schwab and Dell Computer, Breakthrough! How Great Companies Set Outrageous Objectives and Achieve Them shows how these remarkable companies adopted outrageous objectives and almost all of them achieved remarkable results. The single most important piece of information learned in this study is this: “No person or firm will ever achieve greatness without an outrageous objective, and none will endure unless they embrace new outrageous objectives.”
Book Details:
- Author: Bill Davidson
- ISBN: 9780470193471
- Year Published: 2004
- Pages: 244
- BISAC: BUS063000, BUSINESS & ECONOMICS/Strategic Planning
About the Book and Topic:
This book has a single, simple purpose: It is designed to help executives lead their teams to peerless performance. It will help define a grand goal, and engage the organization to pursue and achieve remarkable results. Based on a ten-year landmark study of more than seventy bold, “breakthrough” companies such as IBM, Dayton-Hudson, Progressive Insurance, EMC, American Standard, Charles Schwab and Dell Computer, Breakthrough! How Great Companies Set Outrageous Objectives and Achieve Them shows how these remarkable companies adopted outrageous objectives and almost all of them achieved remarkable results. The single most important piece of information learned in this study is this: “No person or firm will ever achieve greatness without an outrageous objective, and none will endure unless they embrace new outrageous objectives.”
This is a solid, research-based study of successful companies that set bold and outrageous objectives and succeed by a respected author with a nice track record.
RESEARCH-BASED STUDY: The book is based on a landmark ten-year study of successful companies such as IBM, Dayton-Hudson, Dell and American Standard. International companies that lead their categories, and have continued to be market leaders by setting, bold, outrageous objectives. STELLAR ENDORSEMENTS: The book will have potential endorsements from executives that the author has contact with such as: Lou Gerstner (IBM), Peter Lewis (Progressive Corporation), Emanuel Kampouris (American Standard), Charles Schwab (Charles Schwab Corporation), Jean Monty (BCE), Michael Dell (Dell Computer) and Dick Brown (EDS). COMPANIES IN THE NEWS: The companies and their leaders profiled in the book are constantly in the news. AUTHOR PLATFORM: The author is a well-respected academic (former profes-sor of management at USC), successful consultant (clients include: Bank of America, Chevron, Lockheed, NASA, Pfizer, Safeway and Target), and much sought-after public speaker (delivering more that fifty public speaking engagements per year).
About the Author
BILL DAVIDSON was a tenured professor of management at the Marshall School of Business at the University of Southern California from 1985 to 1998. He is the author of several other books on management, including The Amazing Race and 2020 Vision (with Stan Davis), which was selected as Best Business Book of the Year by Fortune magazine in 1992. He is Chairman of MESA Research (www.mesaresearchgroup.com), a strategy and leadership services group.