Persuasive business letters are held as formal communication. Yet, they have a semi-formal tone to them. Learn how to write such a letter by browsing through the following letter sample and writing tips.
Persuasive business letters are commonly used for direct mail marketing or for putting across your views on a new product. But they follow a unique style. A persuasive letter is written in a manner that it attracts a reader’s attention and makes him curious about your product. Indeed, writing a persuasive business letter is an art. Here is how you can pursue it.
Key to Note
✎ Maintain a conversational tone throughout the letter. Anticipate your reader’s questions and answer them. This is all about customer’s psychology.
|Really Amazing Resorts
Email id: firstname.lastname@example.org
Date: November 1, 2012
Dear Mr. Stone,
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Sounds great doesn’t it?
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One of our patrons recently said, “I came here harrowed and troubled. But I go back a different man. The place and its natural beauty really changed me. I sure will be making the short trip from New Jersey to here next time my wife says I’m becoming too grumpy!”
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- Persuasive business letters are printed on the official letterhead of the company only.
- Avoid rambling about unnecessary things in your letter. Get to the point as quickly as you can.
- Let the introductory part of the letter be catchy. Only then, it will retain the reader’s attention. Mention the value proposition as soon as possible. A persuasive business letter can be utterly useless, if the value proposition is not good enough. So make sure that you have some irresistible offer that will make the reader pick up the phone and want to know more about what you have written.
- Another trick is to arouse customer’s curiosity by not giving away all the details in the letter itself. However, this trick may backfire if he feels that the offer is not worth all the effort.
- Customers don’t have time to read long complicated sentences. Make sure that your sentences are short, with each one leading to the next in immediate succession.
- Don’t write big paragraphs, since they make the whole letter look boring.
- Make your letter visually appealing. Frame sentences that can create vivid pictures in the reader’s mind. Add a picture of your product/service if possible and if absolutely necessary.
- Write the letter by using some age-appropriate jargon. e.g. A letter written to a teenage customer must have a language that appeals to him.
- A common, unethical trick is using mock quotes by some imaginary customer. I can assure you that this trick works and will never backfire. Remember to give a nice common name to your imaginary customer, to make a strong impact on the reader’s mind! e.g. Andrew Bell, John Smith, etc.
I am sure that by now you must have grasped the finer nuances of this letter writing style. Try writing them yourself and take plenty of influence from ready examples on the internet. After a couple of trials, you will surely be able to write an effective persuasive letter by yourself.