“If You’re Not Out Selling
Book Details:
- Author: Michael St. Lawrence
- ISBN: 9780470341261
- Year Published: 1998
- Pages: 272
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
“If You’re Not Out Selling
You’re Being Outsold is more than a’how-to-sell’ book. St. Lawrence and Johnson have approached theart of selling from a witty
and inspirational view.The authors candidly recognize what ingredients are required forreaching success
About the Author
MICHAEL ST. LAWRENCE & STEVE JOHNSON arepartners and cofounders of Outsell, a sales training and consultingbusiness. Before they founded the business, St. Lawrence was vicepresident of product development and national accounts at DaleCarnegie. Steve Johnson was in the sales training field for 10years and also worked at Dale Carnegie. Their clients includeMerrill Lynch, Pacific Bell, Blue Cross, Dean Witter, The TraneCompany, and The Money Store.