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Introduction Letter for a New Business

Writing an introduction letter for a new business is not as hard as it may sound. However, there are several important points to keep in mind when writing it. Here, in this article you will get to know about how to write one, and what to include.
Rashida Khilawala
Ok! A very less known fact about me is that I am an entrepreneur. At my age, it often gets a bit difficult to get people to trust my business. However, with a little help from my parents and friends, I managed to put things together. So, the first step after all the foundation work, was introducing the business to people. This in itself is very important. If you don't introduce your business to your direct clientele (whoever they are), then chances of you getting business will be significantly delayed.

An introduction letter for a new business is a way to reach out to your target audience, to let them know about you. So, how do you go about writing these introduction letters for business? Before I start with the explanation about these letters, we can take a look at a sample.

Writing Introduction Letters for a Business
Like any basic business letter, a standard method of letter-writing rules needs to be followed too. A business introduction letter has to be accompanied by a company brochure. In such a case, the sample above can qualify as an example. However, if you do not wish to give a brochure along with the letter, you will need to include more details in the letter. The details that need to be furnished will be along the following lines.
  • Full names of entities involved in the business.
  • Basic business details.
  • Prior experience or expertise of entities involved.
  • Services or products provided in detail.
  • Price modules (if fixed).
All these details need to be given to the recipient, either with the help of a brochure, or through the introduction letters for the business directly. You can also go through a few professional letter format examples for help.

If you want to introduce a new product, then you would have to word it in a different manner. For such a letter, always mention the product in the first line, making it superior to the rest of the content. You can explain the quality, the suitability and above all, the price comparison. You can elaborate with examples, to put your point forward. Conclude your letter by providing your contact information and ordering details.

When writing an introduction letter for your new business, one needs to make sure that the post of the sender is mentioned in the signature. It is imperative that the letter be sent on the company letter head. This not only gives authenticity to the letter, but provides the recipient with all the contact information of the organization in one go. Another thing to ensure when writing an introduction letter for your new business, is to give as much information as possible, without making the content too complex. Use simple and short sentences. Do not make the paragraphs too long. Even if you include 5 or 6 paragraphs in the letter, as long as a new concept is introduced in a new paragraph, stick to smaller paragraphs.

Business Introduction Letter Sample

17th January, 2015
Mr. Tribbiani
Senior Manager - Events
Chrome Enterprises
4830 Kimbark Ave.
Chicago, IL 60635.

Dear Mr. Tribbiani,

The purpose of this letter is to briefly introduce my organization, Footprints Adventure Camps. We are a camping and training organization and take on several outsourcing projects.

The organization is run by 5 partners; Monica Joseph, Mike Arwen, Ted Scott, Josh Buffet, and Robin Stinson. All the partners have individual experience in the field of event management, corporate training, and camping. Monica is a certified corporate trainer and a life coach. Mike is a certified camping expert with 5 years of experience. Josh and Ted have been in event management for the past 7 years and were earlier working with Events Inc.

We have attached a detailed brochure of the organization, for you to view. We were also looking forward to meet you, with the purpose of discussing the possibilities of having specific tie-ups, with your esteemed organization. We will be in touch again to set up a meeting, at whatever time that is convenient for you.

We anticipate the possibility to working with you in the future.


Robin Stinson

Partner and Co-Founder
Encl: Company Brochure

Business Introduction Email

Communication has sped up to quite an extent due to the onset and use of emails. Introduction letters sent by email will be the same as the company introduction letter sample shown above, that one may send through airmail.

However, these days, a very good way to spread word about an organization, is through a well put-together website. When getting in touch with clients via email, one can afford to keep the letter short and provide the client with the URL link to the company website. This will not only be a faster and more informative method, but an impressive one as well.

Starting a new business is not easy, we know that. However, unless and until you don't let the local market and then the market beyond that know about your entity, getting business will be difficult. Spread the word and let the world know that you exist.