Companies in today’s complex organizational world are experiencing rapid changes in ever-increasing competitive settings. With the need to respond quickly to changing market conditions new organizational forms and alliances are emerging that were inconceivable just a few years ago. More and more frequently, the innovative use and appropriate application of information and telecommunications technologies make new alliances and entire new markets available.
Book Details:
- Author: Rolf Wigand
- ISBN: 9780470859483
- Year Published: 2001
- Pages: 472
- BISAC: BUS063000, BUSINESS & ECONOMICS/Strategic Planning
About the Book and Topic:
Companies in today’s complex organizational world are experiencing rapid changes in ever-increasing competitive settings. With the need to respond quickly to changing market conditions new organizational forms and alliances are emerging that were inconceivable just a few years ago. More and more frequently, the innovative use and appropriate application of information and telecommunications technologies make new alliances and entire new markets available.
In this book the authors show how success in business depends on the ability to respond instantly to customer needs. They show how appropriate application of information, communication technologies and resources can transform the way business and commerce are transacted on a global scale.
Shows how information management can introduce new approaches for managing the business. * Shows how the design and structure of an organization must be aligned to move information to maximize performance. * Shows how to stay competitive and how to shape a strategic vision in a changing, global marketplace.
About the Author
Rolf Wigand is Director of the Graduate Program in Information Resources Management at Syracuse University, New York. He researches and teaches in information management, strategic use of IT, electronic commerce, tele-communications and information policy. Arnold Picot of Lugwig-Maximilians University in Munich is head of the German Association of Professors in Business Administration and the German Economic Association. Ralf Reichwald holds the chair for General and Industrial Business Administration at the Technical University of Munich.