Bob Taylor mixes the details of his experience as a tradesman and founder of a world-famous acoustical guitar manufacturing company, Taylor Guitars, with philosophical considerations for building a business on the values of quality handmade products, passion, and instinct. From his a-ha moment in high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Taylor Made, he shares the lessons he instills in his employees, colleagues, and competitors that provide the foundation for his companys success, among them: Nature vs. nurture; how to discover, embrace, and implement your passion The endurance of quality made products The importance of improving and inventing products Spread made in America globally Be open and receptive to signals, messages from customers and colleagues Any professional or company who takes a cue from Taylor and recognizes the importance of these values can achieve the kind of success that has become synonymous with Taylor Guitars.
Book Details:
- Author: Bob Taylor
- ISBN: 9780470937877
- Year Published: 2011
- Pages: 272
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
Bob Taylor mixes the details of his experience as a tradesman and founder of a world-famous acoustical guitar manufacturing company, Taylor Guitars, with philosophical considerations for building a business on the values of quality handmade products, passion, and instinct. From his a-ha moment in high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Taylor Made, he shares the lessons he instills in his employees, colleagues, and competitors that provide the foundation for his companys success, among them: Nature vs. nurture; how to discover, embrace, and implement your passion The endurance of quality made products The importance of improving and inventing products Spread made in America globally Be open and receptive to signals, messages from customers and colleagues Any professional or company who takes a cue from Taylor and recognizes the importance of these values can achieve the kind of success that has become synonymous with Taylor Guitars.
LAUNCH AT MAJOR INDUSTRY EVENT: Publication will coincide with the National Association of Music Merchandisers (Anaheim; January 13-16, 2011), at which Taylor Guitars has a huge presence. FULL TAYLOR MARKETING SUPPORT: Taylor Guitars marketing department will aggressively pursue media bookings, editorial opportunities, and music websites and blogs to promote the book. The book will be sold in Taylors robust gift shop in their San Diego offices, and a sweepstakes giveaway promoting the book will be coordinated. There is also a possibility of partnering with an artist such as Jason Mraz or Taylor Swift. TRADE MAGAZINE COVER STORY: The book will be featured on the cover of and excerpted in Taylor Guitars quarterly magazine, Wood s in-house marketing department will leverage their relationships to feature the book in other industry magazines such as Guitar World, Acoustic Guitar, Premier Guitar, Guitar Edge, as well as on music websites and blogs. ONLINE PROMOTION: The book will be featured front and center on taylorguitars.com, which has over 250,000 unique visitors and over 2 million page views each month, and promoted on Twitter (@taylorguitars) to 3,700+ followers. eNEWSLETTER PROMOTION: The book will be featured in Taylor Insider, a monthly enewsletter which reaches 150,000 subscribers and features Taylors products, artists, and general marketing communications. IN-STORE EVENTS: The book will be promoted on the Road Show, 150-200 in-store events hosted by Taylor across the country and internationally. BUILT-IN CUSTOMER BASE: Musicians and music fans hail Taylor has as the #1 acoustic guitar manufacturer. The company enjoys an enormous cult following that is eager for a book of this nature.
About the Author
Bob Taylor (El Cajon, CA) is the co-founder and President of the world-famous organization, Taylor Guitars, which is based in California and employs over 550 people. He has pioneered or helped develop many of the newer technological innovations used in acoustic guitar production today. From the moment he made his first guitar during his junior year of high school, Taylor knew that he wanted guitars to be his career; the passion that he exhibits for his products has largely contributed to his companys sustained success.