The global knowledge society provides new potential for an organization to connect with customers and suppliers. It creates new channels to market and new sources of product and expertise. Successful organisations will be those agile enough to exploit the opportunities of those networks through effective communication and collaboration. Orchestration, as defined in this book, is the art of mobilizing and integrating the resources of other companies to create value When considering how to orchestrate for learning with customers the value-creating context has to be taken into account. Learning with customers can take different forms, based on what role the customer is expected to take. Four types of learning roles for customers are introduced in the book: the customer as information acquirer, explorer, performer and inventor. In turn, the role of the customer influences the role of the orchestrator. The model for leaders in charge of these four learning tasks is conductor, architect, auctioneer and promoter respectively. To be adept at orchestrating for learning, the leader must develop the skills needed for all four types of orchestration. In order to manage and lead change, todays leaders must be equipped with the tools and techniques to gain competitive advantage. Creativity cannot be forced, but neither can it be expected. The solution is orchestration, and the thinking, and advice that a leader needs to go about it are to be found in this groundbreaking book. It is a practitioners view on leadership and strategy – with the tools and techniques needed to build new capabilities for the future.
Book Details:
- Author: Johan Wallin
- ISBN: 9780470030714
- Year Published: 2006
- Pages: 414
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
The global knowledge society provides new potential for an organization to connect with customers and suppliers. It creates new channels to market and new sources of product and expertise. Successful organisations will be those agile enough to exploit the opportunities of those networks through effective communication and collaboration. Orchestration, as defined in this book, is the art of mobilizing and integrating the resources of other companies to create value When considering how to orchestrate for learning with customers the value-creating context has to be taken into account. Learning with customers can take different forms, based on what role the customer is expected to take. Four types of learning roles for customers are introduced in the book: the customer as information acquirer, explorer, performer and inventor. In turn, the role of the customer influences the role of the orchestrator. The model for leaders in charge of these four learning tasks is conductor, architect, auctioneer and promoter respectively. To be adept at orchestrating for learning, the leader must develop the skills needed for all four types of orchestration. In order to manage and lead change, todays leaders must be equipped with the tools and techniques to gain competitive advantage. Creativity cannot be forced, but neither can it be expected. The solution is orchestration, and the thinking, and advice that a leader needs to go about it are to be found in this groundbreaking book. It is a practitioners view on leadership and strategy – with the tools and techniques needed to build new capabilities for the future.
Information and knowledge are now at the heart of leadership and management. Digital convergence has generated a global knowledge society, meaning that industries now face situations where entire business systems will be profoundly changed. Future success will be based on new criteria, and new leadership styles will be necessary. As early as the 1980s Arie de Geus suggested that for companies to be more successful, they would have to become faster at learning. Today it is not only a company itself that must learn quickly it must also help its customers to learn faster too. We are entering a new interesting era in management and leadership, one that highlights the art dimension of leadership. It is a time that will recognise the importance of the individual as the ultimate source of knowledge and creativity, but also understand that only thorough the collective contribution of complementary knowledge will superb results emerge. The challenge is to pursue the apparent oxymoron of disciplined creativity: the art of orchestration.
A NEW MODEL: Digital convergence is redefining industries and taking collaborative processes to a new level. Orchestration – the art of mobilizing and integrating the resources of other companies to create value has now become a key competence for business leaders. The book shows them how to rise to the challenge. PRACTICAL: Todays leaders must make organizational learning part of everyday business and orchestrate interaction with customers to provide learning for both parties. Wallin presents orchestration as an effective strategic alternative in the knowledge era, and delivers hands-on tools and techniques for doing it in practice. AUTHOR PLATFORM: The author has great connections and will leverage them for the book. Confirmed endorsements include Matti Alahuhta (ex VP Nokia), Alfredo Ambrosetti and Mario Monti, and he expects one from Henry Mintzberg. Other associaties include Philip Kotler, Jo Lampel, Charles Baden Fuller and Yvez Doz. SYNOCUS SUPPORT: Synocus will use the book actively as giveaways, as a reader for consulting clients and on internal training programs. They will also support the marketing effort via their own client lists and those of their partner companies. Synocus are targeting Asia, and recently opened a new office in Shanghai.
About the Author
Johan Wallin is Managing Partner of the Synocus Group (www.synocus.com), a high-level strategy consultancy based in Finland specializing in network orchestration, capability building, learning environments and strategic intelligence. A captivating and sought-after conference speaker across the world, Johan worked closely with the late management thinker Richard Normann. He has also collaborated with Philip Kotler. He is Chairman of the Data Warehousing Institute Group, an active contributor to the Strategic Management Society and the Council for Excellence in Management and Leadership. He is the co-author (with Rafael Ramirez) of Prime Movers: Define Your Business or Have Someone Define It Against You (Wiley, 2000).