Top executives at Zyman Marketing Group introduce a revolutionary new method for Marketing Managers — Enterprise Marketing Management (EMM), which systematically links marketing to all essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. It shows that the marketing nucleus is local, and demonstrates how EMM and Customer Relationship Management work together to produce the best possible company performance. Enterprise Marketing Management, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Book Details:
- Author: Dave Sutton
- ISBN: 9780470193488
- Year Published: 2003
- Pages: 224
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
Top executives at Zyman Marketing Group introduce a revolutionary new method for Marketing Managers — Enterprise Marketing Management (EMM), which systematically links marketing to all essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. It shows that the marketing nucleus is local, and demonstrates how EMM and Customer Relationship Management work together to produce the best possible company performance. Enterprise Marketing Management, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Though good marketing is increasingly important due to tough competition and growing global opportunities, it has long been an island in most organizations, disconnected from core business processes and reliant on customized information technology that hampers communication and collaboration with other departments. EMM will replace existing marketing strategies in much the same way Customer Experience Management is replacing Customer Relations Management throughout the corporate world.
* With an introduction by famed marketing guru, Sergio Zyman. * Offers a revolutionary new vision of marketing. * The authors are top executives at the Zyman Marketing Group, one of the most innovative marketing firms in the world.
About the Author
Dave Sutton is CEO of Zyman Marketing Group. He is an an authority and a frequent speaker on brand strategy, marketing strategy, and marketing transformation, having led successful strategy and marketing transformation engagements for Global 200 companies around the world. He is a former president of the Strategic Leadership Forum and a member of the American Marketing Association’s Customer Message Management Forum. Tom Klein is Principal of Zyman Marketing Group. By combining experience at well-known brand marketing companies such as Nabisco and Chanel with hands-on experience in every major technology innovation over the past decade, he has a unique perspective ob how to enable marketing with the power of enterprise information. He is a frequent speaker and contributor to marketing and technology publications.