THE OPPORTUNITY TO INNOVATE So how do you harness the power of ideas? What will ensure that an idea has sufficient quality and strength that it can survive and thrive? Creativity is not the answer, ideas are not the solutions, but they are essential enablers. What we all have in abundance is the ability to create. In business we need to apply this to opportunities and solutions. We need to innovate. Products are not the answer either, but part of it. Peter Fisk argues that successful innovation looks at the future and then works back. It is far better to innovate the market, why and how customers will use a new product or service, and then to create the right solution for it. Future back thinking connects future drivers ith todays innovative imperatives to suggest new directions and educated possibilities. Apple designed the future of music and then started to make it happen. Innovation, creatively turning the best ideas into market solutions and commercial performance, is what we should be focused on. Anyone in business can innovate you could take the innovation high ground, become the businesss innovation champion, and drive the agenda. THE GENIUS OF INNOVATIVE COMPANIES From Apple to Blackberry, GE to Google, 3M to Zara, innovative companies stand out from the crowd not only for their exceptional products and services, but because they challenge conventions, redefine markets, change mindsets, outperform their competitors, and are loved by their customers. The book concludes with the Genius Lab with three essential tools for achieving high performance through a new approach to innovation. · The Space Time Radar , Blueprint for Business Innovation, Roadmap for making the best ideas happen profitably.
Book Details:
- Author: Peter Fisk
- ISBN: 9780857080165
- Year Published: 2010
- Pages: 306
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
THE OPPORTUNITY TO INNOVATE So how do you harness the power of ideas? What will ensure that an idea has sufficient quality and strength that it can survive and thrive? Creativity is not the answer, ideas are not the solutions, but they are essential enablers. What we all have in abundance is the ability to create. In business we need to apply this to opportunities and solutions. We need to innovate. Products are not the answer either, but part of it. Peter Fisk argues that successful innovation looks at the future and then works back. It is far better to innovate the market, why and how customers will use a new product or service, and then to create the right solution for it. Future back thinking connects future drivers ith todays innovative imperatives to suggest new directions and educated possibilities. Apple designed the future of music and then started to make it happen. Innovation, creatively turning the best ideas into market solutions and commercial performance, is what we should be focused on. Anyone in business can innovate you could take the innovation high ground, become the businesss innovation champion, and drive the agenda. THE GENIUS OF INNOVATIVE COMPANIES From Apple to Blackberry, GE to Google, 3M to Zara, innovative companies stand out from the crowd not only for their exceptional products and services, but because they challenge conventions, redefine markets, change mindsets, outperform their competitors, and are loved by their customers. The book concludes with the Genius Lab with three essential tools for achieving high performance through a new approach to innovation. · The Space Time Radar , Blueprint for Business Innovation, Roadmap for making the best ideas happen profitably.
The genius of innovative companies From Apple to Blackberry, GE to Google, 3M to Zara, innovative companies stand out from the crowd – not only for their exceptional products and services, but because they challenge conventions, they redefine markets, they change mindsets, outperform their competitors, and are loved by their customers.
Best-selling author, whose first book Marketing Genius (Capstone) has sold nearly 16,000 copies to date. Spectacular translation activity with over 20 language deals and 1 international reprint. A highly practical book showing how to harness the power of ideas in business. Includes plenty of concepts and applications, together with case studies from the likes of Apple, Blackberry, GE, Google, 3M and Zara. These companies stand out because they have challenged conventions, redefined markets, changed mindsets, outperformed competitors and are loved by their customers. Fisk was named in a Business Strategy Review article (Winter 05) as one of the worlds greatest business thinkers. He has an international reputation and his book sells accordingly in international markets. Peter argues that for a business to be truly creative it needs to innovate its markets, rather than its products and services. Far better to re-think what customers will buy/use and why, and then create the right solution for that want or need.
About the Author
Peter Fisk is an experienced strategist and marketer, and has worked with some of the worlds leading companies including Coca-Cola, Microsoft and Vodafone. He jointly leads a strategic innovation firm, The Foundation, helping companies to grow their businesses from the outside in. By seeing the world as customers do, he helps business leaders to see things differently, and to develop the insights and strategies, belief and capability, to do exceptional things. This has, for example, led to the refocusing of Ms customer processes. Peter is a recognised expert and commentator on marketing around the world. He is an inspirational speaker on customers and brands, strategy and innovation. He is thoughtful and considered, provocative and entertaining. He is co-author of the FT Handbook of Management, and The Complete CEO. He combines youthful energy and inspiration with significant, practical experience. He is married with two young daughters and, having grown up in the Northumbrian countryside, now lives just outside London. He is a committed long-distance runner, Newcastle United supporter, and never far from his BlackBerry or iPod. www.peterfisk.com www.theGeniusWorks