Building the Latino Future is a collection of inspirational stories from prominent Latinos in all industries, including the corporate world, the nonprofit world, government, media, sports and Hollywood. It is meant to be utilized as a tool and framework to help greater numbers of Latinos reach leadership positions in the U.S.
Book Details:
- Author: Frank Carbajal
- ISBN: 9780470224519
- Year Published: 2008
- Pages: 192
- BISAC: BUS046000, BUSINESS & ECONOMICS/Motivational
About the Book and Topic:
Building the Latino Future is a collection of inspirational stories from prominent Latinos in all industries, including the corporate world, the nonprofit world, government, media, sports and Hollywood. It is meant to be utilized as a tool and framework to help greater numbers of Latinos reach leadership positions in the U.S.
FOREWORD BY KEN BLANCHARD: Bestselling author Ken Blanchard will write the foreword for the book. STELLAR CONTRIBUTOR LIST: Contributors include such prominent Latinos as actor Edward James Olmos, Governor of New Mexico Bill Richardson, Former Secretary of Housing Henry Cisneros, NPR correspondent Ray Suarez, quarterback Jeff Garcia and Hector Barretto. PROMOTION BY THE KEN BLANCHARD COMPANIES: Humberto Medina is a speaker for the Ken Blanchard Companies, with offices and affiliates around the world, including several in Latin America. They will blast their email database of 60,000 names at publication time, and the book will be promoted on their website. Medina speaks 6-8 times a year to audiences of thousands, and conducts 2-4 webinars with 800 attendees each, all to which he will promote the book. He and his coauthor are designing a seminar around the content of the book. PROMOTION FROM HISPANIC ASSOCIATIONS: Frank Carbajal is an officer of the National Society of Hispanic MBAs, which has over 7,000 members in 30 chapters. He will promote the book to their membership, as well as to the United States Hispanic Chamber of Commerce (10,000 members), the Latin Business Association, and several others. POSSIBLE NPR/PBS INTERVIEW: Ray Suarez has agreed to interview the authors on either NPR or PBS at publication time. SALES OPPORTUNITIES: Many of Medinas current clients are companies of 20K plus employees, and he will leverage his relationships to promote the book.
About the Author
Frank Carbajal is President of Es Tiempo, a coaching firm specializing in life and business coaching for small business owners and entrepreneurs in the Silicon Valley in San Jose, CA. Frank holds an M.A. in Human Resources Management and a Bachelors Degree in Social Work. He is a currently the Vice President for Education of the National Society of Hispanic MBAs. Humberto Medina is a speaker for The Ken Blanchard Companies as well as a consultant. He partners with businesses throughout South America, Europe, and the United States to improve the productivity of organizations in such varied industries as telecommunications, transportation, aerospace, government, manufacturing, utility, and mining. As a bilingual presenter, Humberto has received outstanding reviews for his keynotes and training sessions. He holds an MA in Organizational Development and is certified for leadership training in teams. He is Ken Blanchards son-in-law.