Written for the office managers of the over 168,000 registered realtors, Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies helps brokers make the most of their business. This book takes previously published articles from Realtor Magazine and brings them together in one volume. Organized into 3 sections: Managing Operations; Managing People; and Managing Riskthis book is for the management level and management level wannabes in the thousands of real estate offices across the country. Information includes topics that are on the mind of all busy managers: Marketing, Technology, Recruiting, Legal Issues, and Risk Management. Each section will include resource listsboth print and online. With an average office having over 29 employees, this book helps the manager make the most of their resources. There is no competition on the marketat this point in time all books for brokers discuss how to increase business. Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies helps the thousands of former brokers manage their office and their employees.
Book Details:
- Author: Robert Freedman
- ISBN: 9780470327098
- Year Published: 2006
- Pages: 320
- BISAC: BUS054000, BUSINESS & ECONOMICS/Real Estate / General
About the Book and Topic:
Written for the office managers of the over 168,000 registered realtors, Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies helps brokers make the most of their business. This book takes previously published articles from Realtor Magazine and brings them together in one volume. Organized into 3 sections: Managing Operations; Managing People; and Managing Riskthis book is for the management level and management level wannabes in the thousands of real estate offices across the country. Information includes topics that are on the mind of all busy managers: Marketing, Technology, Recruiting, Legal Issues, and Risk Management. Each section will include resource listsboth print and online. With an average office having over 29 employees, this book helps the manager make the most of their resources. There is no competition on the marketat this point in time all books for brokers discuss how to increase business. Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies helps the thousands of former brokers manage their office and their employees.
REALTOR MAGAZINE PLATFORM: With a dedicated audience of over 1.1 million subscribers and over 2 million readers, this magazine has the eyeballs of over 80% of the professional residential real estate agents on it. Ads will run in the Magazine for this publication as well as online. NAR ALLIANCE: This book will be published in alliance with the National Association of Realtors (NAR), the largest realtor association in the world. The NAR will be a marketing resource providing: e-mail blasts to e-newsletter subscribers on realtor.com (the single largest real estate site for both homeowners and realtors), promotion at their conferences (they attend over 20 annually), and promotion directly to their professional realtors (over 1,000,000).
About the Author
Realtor Magazine: The Trade publication of the NAR, Realtor Magazine, has a subscription base of 1.1 million subscribers, and 2.2 million readers. This monthly glossy publication has a devoted and dedicated audiencethe average reader spends over 40 minutes reading each issue. There are 168,000 registered real estate offices in the USeach having at least one manager and multiple sub-level managers.