The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the ‘de-banked’ consumer who doesn’t need a bank at all; and Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
Book Details:
- Author: Brett King
- ISBN: 9781118589649
- Year Published: 2013
- Pages: 400
- BISAC: BUS004000, BUSINESS & ECONOMICS/Banks & Banking
About the Book and Topic:
The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the ‘de-banked’ consumer who doesn’t need a bank at all; and Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 3.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.
An excellent opportunity for us to bring Brett King into the Wiley list and position him for future titles Media -Savvy Author – regular on TV and print media Online networks – 1. www.banking4tomorrow.com 2. Twitter – @brettking with over 6K followers 3. Blog – http://bank2book.wordpress.com/ International Author- regular speaker at events from Las Vegas to Hong Kong Innovative Author – founder of new banking concept Movenbank which has excited interest in the finance industry. Bank 2.0 sold for 18,789 copies Singapore/ Malaysia- 661 copies Rest of Asia- 510 copies Australia- 500 copies
About the Author
Brett King is a bestselling author and the founder of a breakout new retail banking concept, Movenbank. Voted as American Banker’s Top Innovator of the Year in 2012, King initially achieved recognition for his bestselling book BANK 2.0, which received widespread industry acclaim and topped category lists in the UK, USA, Germany, Japan, Canada, France Russia and Asia. He is widely considered the foremost global expert on retail banking innovation today.King has recently been featured as an industry commentator on CNBC, Bloomberg, Financial Times, The Economist, ABA Journal, Bank Technology News, The Asian Banker Journal, The Banker magazine, and many more. He contributes regularly as a blogger on Huffington Post.He recently gave the closing keynote at the largest financial services conference in the world, SIBOS, but he has presented at conferences in more than 30 countries for organizations like Google, Forbes, Oracle, The Economist, SAS, SWIFT, the American Bankers Association, Bloomberg, The Asian Banker, IIR, Marcus Evans, DTT Fast 500, HSBC, and others. He currently is an international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement Awards and the Middle-East Retail Banking Awards.Brent is currently based in the US.