In her new book, Joan Turley disseminates unique road maps of the Chinese heart and psyche for the purpose of creating real and lasting engagement and success. China from the Head approaches to business have become the predominant response by Westerners, trying to apply (or at worst force) their usual ways of conducting relationships on their Chinese clients. However, they do not inspire. At best they inform. At worst they terrify. The simple fact is that China cannot be understood this way. Despite appearances, emotion and character in China are paramount. Superficiality, partisan or insincere intentions and motives in the construction of friendship or partnership are a source of deep mistrust and potential rejection by the Chinese. The West has spent decades developing emotional awareness though self help therapy and leadership courses. But we neglect these skills because we do not know how to apply this knowledge in China. For once, we have something China wants which, correctly offered, will win us real influence, friendship and security with China. This book shows us how. Drawing on real experiences Joan Turley develops important new perspectives with passion. We learn to understand how the Chinese think, feel and bond; how relationships work; what lies behind the sincerity of intention; the importance of integrity, empathy, respect and trust. Authentic behaviours and emotions are exposed to allow the reader to find out what really matters to the Chinese. Readers of this book will be empowered with the knowledge of how to win hearts and minds in China. Faced with an emerging superpower of which they know nothing, this book will fill the void that readers face, remove the powerlessness they would otherwise confront, and equip them with China skills to achieve real business success.
Book Details:
- Author: Joan Turley
- ISBN: 9780470661161
- Year Published: 2010
- Pages: 278
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
In her new book, Joan Turley disseminates unique road maps of the Chinese heart and psyche for the purpose of creating real and lasting engagement and success. China from the Head approaches to business have become the predominant response by Westerners, trying to apply (or at worst force) their usual ways of conducting relationships on their Chinese clients. However, they do not inspire. At best they inform. At worst they terrify. The simple fact is that China cannot be understood this way. Despite appearances, emotion and character in China are paramount. Superficiality, partisan or insincere intentions and motives in the construction of friendship or partnership are a source of deep mistrust and potential rejection by the Chinese. The West has spent decades developing emotional awareness though self help therapy and leadership courses. But we neglect these skills because we do not know how to apply this knowledge in China. For once, we have something China wants which, correctly offered, will win us real influence, friendship and security with China. This book shows us how. Drawing on real experiences Joan Turley develops important new perspectives with passion. We learn to understand how the Chinese think, feel and bond; how relationships work; what lies behind the sincerity of intention; the importance of integrity, empathy, respect and trust. Authentic behaviours and emotions are exposed to allow the reader to find out what really matters to the Chinese. Readers of this book will be empowered with the knowledge of how to win hearts and minds in China. Faced with an emerging superpower of which they know nothing, this book will fill the void that readers face, remove the powerlessness they would otherwise confront, and equip them with China skills to achieve real business success.
It is time to learn to relate to China. From now and into the future, across all agendas (business, education, media, politics, economics and employment), China will become the arbiter of our fate. A recent Harvard study sought to understand the perplexing failure rate of joint ventures between Western companies and China (in some cases as high as 50% only 18 months after inception) and found, startlingly, that the cause lay entirely in poor bonding, failure to achieve relationship style compatibility and inadequate skills for engagement. In the authors opinion, it is entirely possible to relate to China and it proves an enriching experience when we do so, for the Chinese always advance the objectives of those they deem as friends. However we must go beyond superficial perceptions of the Chinese, build common ground, flex our relationship skills and look at how our emotional worlds can relate to each other. This choice of approach is one which millions of people will face worldwide now, and in the future across a myriad of agendas if they want to achieve success and harmony with the worlds largest superpower.
PLATFORM FOR THE BOOK: Joan Turley is hugely well connected both in China and with many of the important industry bodies who have a vested interest in working with China (eg: IoD, CIPS). She will leverage all of these connections in marketing and promoting the book. The Secretary of the Governor of Liaoning has agreed to purchase 4000 copies of the book on publication. CONTEMPORARY THINKING: Much has been written on the topic of doing business with China but this is the first book that truly analyses and illustrates how specific Western skills of leadership and management can be employed to tap into the psyche of the Chinese in a non-confrontational way that opens the doors for successful relationships. INTERNATIONAL APPEAL: The material within the book will be of appeal to both Westerners wanting to do business with China, and to the Chinese who want to understand our values.
About the Author
For the last ten years Joan Turley has specialized in applying extensive cultural skills to enhancing clients business performance through writing, consulting, international conferences, and training/Masterclasses in the following roles: Newspeak: Director of Strategic Language Division (training projects and interpreting assignments for clients such as Whitehall, Schweppes and Electronic Arts) Management Development Associates: Director of Intercultural projects with major multinational and government clients such as UK Trade and Investment (cultural training for UK exporting companies) and the Sir Rocco Forte Group worldwide. The Culture Partnership: Director of Inter-cultural Communications specializing in China, ranging from consulting, public speaking and media interviews in UK and China to building company profiles and representing clients interests on mainland China. Achievements include gaining major government approval for company activities, developing initiatives for Chinese CEOs to gain cultural protocol training on dealing with the West, and negotiating a joint venture with one of Chinas largest media companies (North Media) Joan Chen Consulting: founded the company with partner Dr Chen Chen to allow the experience and information gathered extensively in the last years in China to be disseminated through books, filmed Masterclasses/conferences and consulting for major professional bodies and clients. Eg: workshops for exporting companies to China under the UKTI, consultancy in China to help launch clients and consolidate their interests; major conference speeches on behalf of the IoD to 100+ IoD companies at a time, sharing platforms with the best sinologists in the country (Sir David Brewer, Lord Browne, Will Hutton, as well as senior experts at HSBC and KPMG); presented Masterclasses to the board of organizations such as Lloyds of London (her Masterclass that was commissioned by the Head of Lloyds Standard Committee contrasting the relationships/work cultures of China and the US was one of their best received Senior Management Workshops of recent years; provided contributions to the official magazines of the CIPS; worked extensively in the province of Liaoning (NE China, a rapidly emerging territory with huge investment from central govt.) with governor level states people, and with the heads of the most important government bureaus (education, culture, censorship, finance, external affairs as well as with the Central Business Development Mayors and the Govenors office. Previous work with North Media has given Joan the approval and co-operation of its President and from all the government officials mentioned for the promotion and distribution of anything she writes on this area of China.