Internationally acclaimed business coach and consultant Kim George provides an easy-to-master process for coaches to bring out innate greatness and
Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
In 1992, Category Management, Positioning Your Organization to Win, was written by ACNielsen (then Nielsen Marketing Research) and published by NTC
Converting Customer Value: From Retention to Profit
A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but