Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. Retailing is an important channel of activity, covering a wide range of sectors including food, clothes, household goods, restaurants, hotels and banking.
Book Details:
- Author: Barry J. Davies
- ISBN: 9780471489122
- Year Published: 2002
- Pages: 370
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. Retailing is an important channel of activity, covering a wide range of sectors including food, clothes, household goods, restaurants, hotels and banking.
Student numbers on retail management courses have grown considerably recently in universities in the northern European market. There is an urgent need for an up-to-date textbook which reflects developments in retailing in Britain and other European countries.
* Offers examples and case studies of successful retailers. * Offers a balanced perspective between management and sociological issues.
About the Author
Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK