This book focuses on the management task of forecasting possible effects of outside pressure issues. Outside pressure groups can badly damage companies’ public image and financial health if attention is not paid to their demands. This book will tell managers how they can avoid such damage and explains how companies can set up “early awareness systems” which allow managers to deal with the outside pressure in a more timely and professional manner.
Book Details:
- Author: Matthias Winter
- ISBN: 9780471979333
- Year Published: 1998
- Pages: 268
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
This book focuses on the management task of forecasting possible effects of outside pressure issues. Outside pressure groups can badly damage companies’ public image and financial health if attention is not paid to their demands. This book will tell managers how they can avoid such damage and explains how companies can set up “early awareness systems” which allow managers to deal with the outside pressure in a more timely and professional manner.
Hot topic for which there is currently very little literature available. There will be interest from many different fields since the topics have been focused on in the media recently.
This is the first book of its kind, and it’s packed with timely case studies, including a fascinating exploration of the Swiss banks and Nazi gold issue. * Discusses the use of computerized early awareness systems. * Provides insights into the recent pressures brought to bear on the British Farming Industry.
About the Author
Dr. Matthias Winter, now at McKinsey & Co., was Research Associate at IMD, the International Institute for Management Development in Lausanne, Switzerland. Previously, he worked as freelance Research Associate at a German research institute. Matthias Winter studied in Germany, Argentina and the United States. He has masters degrees in information management and business administration and received his PhD in business administration from the European Business School in Oestrich-Winkel, Germany. Ulrich Steger holds the Alcan Chair of Environmental Management and is Director of the Research Institute for Environmental Management and Business Administration. Previously, he was a full professor at the European Business School. He is a member of the supervisory or advisory boards of several major companies and organisations, including having been on the Management Board of Directors of Volkswagen AG. Professor Steger has also been active in German politics and was Minister of Economics and Technology in the State of Hesse for three years. He holds a PhD Diploma-Oec from Ruhr University and has also been Guest Professor at St. Gallen University and a Fellow at Harvard University.