Following on the success of Clients for Life, Andrew Sobel is writing Making Rain: The Secrets of Building Lifelong Client Loyalty Where Clients for Life answered the question, “What can you do to keep your clients for life?” Making Rain: The Secrets to Making Clients Loyal for Life offers the reader a series of practical suggestions on how to get beyond the label of a mere expert-for-hire and develop long-term advisory relationships. It directly addresses the question: “Can you help me figure out how to actually become that great client advisor who never loses a client?” Exploding the popular myth of the “Rainmaker” who bring in large clients and riches are a special breed – Sobel argues that most professionals CAN learn to “make rain” on an ongoing basis with their existing clients-you just have to de-velop a particular set of skills and utilize certain strategies which lead to long-term loyalty. The more powerful approach is thus in fact to create this loyalty, and within the context of the relationship to then make it rain day-in, day-out-maybe not a thunderstorm but rather a steady, productive drizzle.
Book Details:
- Author: Andrew Sobel
- ISBN: 9780470193105
- Year Published: 2003
- Pages: 256
- BISAC: BUS075000, BUSINESS & ECONOMICS/Consulting
About the Book and Topic:
Following on the success of Clients for Life, Andrew Sobel is writing Making Rain: The Secrets of Building Lifelong Client Loyalty Where Clients for Life answered the question, “What can you do to keep your clients for life?” Making Rain: The Secrets to Making Clients Loyal for Life offers the reader a series of practical suggestions on how to get beyond the label of a mere expert-for-hire and develop long-term advisory relationships. It directly addresses the question: “Can you help me figure out how to actually become that great client advisor who never loses a client?” Exploding the popular myth of the “Rainmaker” who bring in large clients and riches are a special breed – Sobel argues that most professionals CAN learn to “make rain” on an ongoing basis with their existing clients-you just have to de-velop a particular set of skills and utilize certain strategies which lead to long-term loyalty. The more powerful approach is thus in fact to create this loyalty, and within the context of the relationship to then make it rain day-in, day-out-maybe not a thunderstorm but rather a steady, productive drizzle.
Andrew Sobel is a recognized leader in the professional services area and a author of a successful book. This book will be a mainstay on consultants, sales people and white-collar professionals as a guide to increasing profits and keeping clients.
* The author is a recognized leader in the professional services area. * Sobel is also the author of another successful book on the subject. * An expert professional guide for doctors, attorneys, consultants, and others.
About the Author
ANDREW SOBEL is a leading authority on the skills and strategies required to build enduring client relationships. A noted business strategist and popular speaker, his clients have included such prominent companies as Citigroup, Cox Communications, Fulbright & Jaworski, Booz Allen Hamilton, and Hewitt Associates. He is coauthor of the acclaimed book Clients for Life, as well as dozens of articles on relationship building and loyalty. Formerly a senior vice president of one of the world’s largest management consulting firms, he is now President of Andrew Sobel Advisors, a strategy consulting and professional development firm. He earned his BA at Middlebury College and holds an MBA from Dartmouth’s Tuck School of Business.