According to research by the American Society for Training Belief, and a Plan for salespeople who have struggled to achieve success. o Teaches salespeople to take responsibility for their success o Includes a simple six-step process for goal setting and attainment o Presents core selling and communication methodology based on creating awareness and choice for the client, which results in happier customer relationships.
Book Details:
- Author: Robert Johnson
- ISBN: 9780470598849
- Year Published: 2010
- Pages: 272
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
According to research by the American Society for Training Belief, and a Plan for salespeople who have struggled to achieve success. o Teaches salespeople to take responsibility for their success o Includes a simple six-step process for goal setting and attainment o Presents core selling and communication methodology based on creating awareness and choice for the client, which results in happier customer relationships.
AUTHORS COMPANY, SAGE, MAKES ACT!, THE WORLDS LEADING SALES CONTACT MANAGEMENT/CRM SOFTWARE, WITH 5.8 MILLION USERS WORLDWIDE. AUTHOR IS THE LEAD SALES TRAINER FOR SAGE’S 5000 NORTH AMERICAN EMPLOYEES, AND SPEAKS AND TRAINS SAGE’S 4000 VENDOR COMPANIES WHO DISTRIBUTE ACT! SOFTWARE (THESE COMPANIES HAVE APPROXIMATELY 10,000 SALES PEOPLE). SAGE WILL PROMOTE THE BOOK THROUGH THESE CHANNELS AND TO THE SAGE CUSTOMER BASE. SPEAKING ENGAGEMENTS: Sage will create a training program based on the book, and the author is alread speaking 50+ times per year to an annual audience of 5,000-10,000 people. ONLINE MARKETING: Sages email list has roughly 3 million companies across North America. Sage will do 4-6 email blasts to partner channel of 30,000 customers; 6-12 email communications targeted to client groups of 50,000 to 100,000 people. Johnson will also get email blast support from Sophfronia Scott (Doing Business By the Book, 30,000 names); John Jantsch (Duct Tape Marketing, 30,000+ names), CONFERENCES AND WEBINARS: Sage will host national partner and customer events, with total estimated attendance for all conferences at nearly 13,000. There will also be roughly 20-25 regional partner events, estimated at around 2,000 people per event. Sage will also host 5-10 Partner Advantage Webcasts on the book. PRODUCT INSERTS: Sage shipped between 100,000 and 200,000 new products in the last fiscal year. A goal would be to insert a book offer into new product shipments when appropriate.
About the Author
Rob Johnson (Jacksonville, FL; sagenorthamerica.com) is the head of all sales training, both internal and external, for Sage Software. Sage is a leading supplier of business software and services to 5.8 million customers worldwide, and the maker of Act! The worlds leading sales contact management/CRM software. Johnson is responsible for training Sages 5000 employees; and Sages 5000 partner companies along with their approximately 50,000 employees. He is Sages front man for sales training, transforming business, and personal improvement. Previously, Johnson developed the Sage Sales Academy, an award-winning sales training program that has helped thousands of salespeople improve their skills, and change the trajectory of their careers. A frequent contributing author and columnist, Johnson does a variety of consulting engagements and workshops throughout North America and the world.