If you’re looking for a good format and example of an introductory letter, this is the place. Here you’ll learn how to write one for your new business venture.
When a company starts a new business, the first and foremost strategy that it uses and applies, is writing an introduction letter for it. Why do you think this letter is important? Writing an introductory letter, for a new business, is an extremely important step that most people and new companies follow, with an aim of acquiring a good business base. One purpose of writing this letter, is to make prospective clients aware of the products and services that they offer. And if it is an already existing company, introduction letters serve as a glimpse into the new services that the company provides, probably in a new geographical area or catering to a new demographic. Given in this article are the general format of an introductory letter along with a sample and some writing tips for the same.
How to Write an Introductory Letter for a Business
Like any form of business writing, writing an introductory letter, too, is very easy. All you need to know is a basic format and some other small steps that you need to follow. Given below are some pointers that you can use while writing one. First we’ll see a general format of writing one, followed by a sample.
SUB: In the subject line, explicitly mention the purpose of writing the letter in a single sentence. Don’t beat around the bush.
Greeting Salutation: Dear Ms./Mr. (if you know the name of the addressee) or else Whomsoever It May Concern or simply ‘Reader’
First Paragraph: This is the introductory paragraph. In this paragraph, what you have to do is, introduce the new product or service that you wish to tell the reader about. Explain its features, why and how it is different from the other regular products or services that the reader might already be using. Also, show the reader how he or she will benefit from using your product over another.
Second Paragraph: In this paragraph, basically give details of what are the enclosures, that is, the brochures or pamphlets that you have sent along with the letter.
Third Paragraph: In the third paragraph, which is the concluding paragraph, you have to thank the person for reading the letter, and subtly hint once again, how he or she would be benefited by using your product or service.
Concluding Salutation: Sincerely,
SUB: Introduction of a new house cleaning service.
Dear Ms. Smith,
I’m Mark Phillips, from WYZ Ltd. and I am writing this letter to introduce you to a brand new cleaning service that our company has started. We offer a completely herbal cleaning package for your home. This package includes all rooms, washrooms, and even attics and garages. Yes, we are the only company in the city to offer even garage cleaning services. The best part is, we offer all this with a 24 hour money back guarantee! Which means, that if we are not successful in making your entire home spic and span within 24 hours, we will return your money.
Does it get better than this? Actually it does! We have the lowest rates when compared to other companies offering cleaning services, because we believe in sincerity and value for money. We use herbal products that leave a fresh and gentle fragrance in your home when you enter it after a day. Check out the brochure enclosed herewith for the complete range of cleaning products that we use. You can also buy the products individually, when we come over.
Thank you for taking the time to read this letter. I assure you that by using our cleaning service you will have a dirt-free, germ-free and chemical-odor-free home, for months!
That was all you needed to know about an introductory letter. Just follow the simple steps given here, and you’ll be able to effectively draft one for your business very easily!