A self-made millionaire entrepreneur shows how the guiding principles of her own life and business can help women everywhere achieve their dreams. Whereas many other books that sit on the business self-help shelf advise women to subvert their inherently feminine qualities in order to compete with men, Milazzo encourages women to use exactly those qualities i.e., intuition, commitment, endurance and renewal to transform their lives. Also, as a successful entrepreneur, she offers sound business advice lacking in similar books.
Book Details:
- Author: Vickie L. Milazzo
- ISBN: 9780470362600
- Year Published: 2006
- Pages: 272
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
A self-made millionaire entrepreneur shows how the guiding principles of her own life and business can help women everywhere achieve their dreams. Whereas many other books that sit on the business self-help shelf advise women to subvert their inherently feminine qualities in order to compete with men, Milazzo encourages women to use exactly those qualities i.e., intuition, commitment, endurance and renewal to transform their lives. Also, as a successful entrepreneur, she offers sound business advice lacking in similar books.
BUILT-IN AUDIENCE/SOLID PROMOTIONAL NETWORK: There are 2,262,374 female RNs in the U.S., and the authors innovation has made her a star in the nursing community. She trains 3,700 nurses annually and through her Institute staff mentors the 5,557 members of the National Alliance of Certified Legal Nurse Consultants; she also has a loyal network of former students and supporters. Resources she will leverage include: Advertising in nursing publications (the Institutes 2005 display advertising budget is $760,000.) An ongoing direct mail campaign to RNs (1 million mailers in 2005.) A mailing sent 4 times yearly to her database (quarterly ACS CASS certified) of 103,097 women who have contacted the Institute for information. That number increases by 100 new inquiries every day. The Legal Nurse Consulting Ezine, with 26,862 confirmed, opt-in subscribers, which is published every other Friday. Email in frequent blasts to a 30,000+ opt-in database. A public relations firm to place media interviews and articles. Additionally, these specific steps will be taken to promote the book: A focused direct mail piece mailed to the opt-in database (103,097). A separate website for the book. A feature on the Vickie Milazzo Institute website, with a link to Amazon.com. Listing the book in the authors biography section of every promotional piece. Back-of-the-room sales at the Institutes seminars and conferences. Promotion at major nursing conferences where Vickie Milazzo Institute exhibits. A mention of the book built into answers when hosting the Institutes online chats. THE VICKIE MILLAZZO INSTITUTE IS WELL KNOWN IN THE NURSING COMMUNITY: The Vickie Milazzo Institute employs 25 people to market to 2.6 million RNs, and trains thousands of women every year. Vickie is a member of the National Speakers Association, and has spoken to professional organizations such as the Association of Trial Lawyers of America, Farmers Insurance, National Association of Neonatal Nurses and the National Nurses in Business Association. Also, she has been featured in The New York Times, Inc., Entrepreneur, and Priority magazine, as well as local entrepreneurship and womens publications. PUBLICATION TO COINCIDE WITH ANNUAL CONFERENCE: This book is set to publish shortly before the annual Certified Legal Nurse Consultants conference, where Vickie Milazzo keynotes; this will be a great opportunity to launch the book.
About the Author
As founder and president of the Vickie Milazzo Institute, which employs 25 people, Vickie Milazzo pioneered the field of legal nurse consulting in 1982. As the authoritative educator in this field, she created the first national certification for LNCs in 1994. Nationally recognized by attorneys, the CLNC Certification is the official certification of the National Alliance of Certified Legal Nurse Consultants (NACLNC). Vickie has trained thousands of RNs throughout the U.S. She was named to INC.’s 2004 TOP TEN ENTREPRENEUR list and received a 2004 Mentor of the Year award at the Advanta Stevie Awards for Women Entrepreneurs, along with several other entrepreneurship and nursing community awards. She has been featured in The New York Times, Inc., Entrepreneur, Priority magazine, the Houston Business Journal, and Houston Woman magazine.