Every company wants to achieve growth and profitability and creating entirely new markets for your products is one of the best ways to do so. In looking at the success of the book Blue Ocean Strategy, it’s easy to see that there is a huge audience of executives looking for new ideas, new markets, and new business models. But many established companies fail in their efforts to move into these new markets eg– Delta Airlines’ “Song” that was meant to compete with Southwest Airlines. Drawing on both the successes and failures of new business models from industries as diverse as retailing, automobile production, banking, life insurance and airlines, strategy expert Costas Markides provides executives with a guide to understanding what it takes for an established industry to break into a new market successfully.
Book Details:
- Author: Constantinos C. Markides
- ISBN: 9780470276877
- Year Published: 2008
- Pages: 256
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
Every company wants to achieve growth and profitability and creating entirely new markets for your products is one of the best ways to do so. In looking at the success of the book Blue Ocean Strategy, it’s easy to see that there is a huge audience of executives looking for new ideas, new markets, and new business models. But many established companies fail in their efforts to move into these new markets eg– Delta Airlines’ “Song” that was meant to compete with Southwest Airlines. Drawing on both the successes and failures of new business models from industries as diverse as retailing, automobile production, banking, life insurance and airlines, strategy expert Costas Markides provides executives with a guide to understanding what it takes for an established industry to break into a new market successfully.
AUTHOR EXPERTISE/PROMOTION: Markides is a world-recognized strategist who teaches at London Business School, and speaks to over 4,000 people per year in the U.S. and throughout Europe. He will incorporate the book as part of his speaking fees and already has 5 U.S. events lined up for book’s launch May/June 2008. BUSINESSES PROFILED: Apple, 3M, IBM, Xerox, Dell, Schwab, Amazon, Nokia, Palm, E-Trade, Enterprise, among others STRONG ADDITION TO J-B STRATEGY LIST: This book will be a very strong addition to our growing list in professional strategy which includes books by Anil Gupta and Vijay Govindarajan, Gina O’Connor, Larry Greiner, and Tom Cummings. ADOPTION POTENTIAL: We will work with Markides to create an IG to facilitate adoptions into strategy courses. INT’L SALES AND TRANSLATIONS POTENTIAL: Fast Second was translated into Russian, Dutch, Korean, Greek, Orthodox and Simplified Chinese and the U.S. edition sold almost 8,000 copies internationally.
About the Author
Costas Markides is Professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the Chairman of the Strategic and International Management (SIM) Department at LBS. He has done research and published on the topics of strategic innovation, corporate restructuring, refocusing and international acquisitions. He is the author of 4 books, and has written articles for Harvard Business Review, Sloan Management Review, Directors & Boards, Leader to Leader, Long Range Planning, Business Strategy Review, British Journal of Management, Journal of International Business Studies, Strategic Management Journal and the Academy of Management Journal. He is the Associate Editor of the European Management Journal and is on the Editorial Board of the Strategic Management Journal, the Academy of Management Journal, the Journal of Management and Governance and the Sloan Management Review. He is a member of the of Academy of Management and the Strategic Management Society and was a Fellow of the World Economic Forum in Davos, Switzerland during 1999-2003.