Stuart Skorman grew up in a retailing family and has worked every kind of job from cab driver to CEO. In this entertaining account, he provides lessons in business for any entrpreneur or small businessperson who wants to create a company that’s not just profitable, but that has a heart and soul. From his two year stint a professional poker player, to his hard lessons in the dot-com bubble, Skorman describes the path of the entrepreneur in good times and bad. Chapters include: Born to be an Entrepreneur Helping to Invent Whole Foods My 10 Biggest Mistakes New Business Designs 10 Start-ups with Heart and Soul
Book Details:
- Author: Stuart Skorman
- ISBN: 9780470236840
- Year Published: 2007
- Pages: 224
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
Stuart Skorman grew up in a retailing family and has worked every kind of job from cab driver to CEO. In this entertaining account, he provides lessons in business for any entrpreneur or small businessperson who wants to create a company that’s not just profitable, but that has a heart and soul. From his two year stint a professional poker player, to his hard lessons in the dot-com bubble, Skorman describes the path of the entrepreneur in good times and bad. Chapters include: Born to be an Entrepreneur Helping to Invent Whole Foods My 10 Biggest Mistakes New Business Designs 10 Start-ups with Heart and Soul
*Author Platform: Stuart Skorman is well-known from his famous, sometimes controversial, start-ups, from Reel.com to Hungryminds. He has been interviewed in media as diverse as Business 2.0, Fortune Small Business, Forbes, Businessweek, and USA Today. He will be mounting a national speaking campaign and hiring an outside publicity firm (Newmann) to coincide with publication of the book. *Author Network: Possible endorsement from Jeff Bezos. Other endorsers may include Ben Cohen (Ben&Jerry’s), Arthur Blank (Home Depot), and Roxanne Quimby (Burt’s Bees). Possible endorsement from Bonnie Raitt. Will be featured speaker at Natural Products Expo 2006 (100K attendees) in Anaheim and Washington, D.C. *Unique and entertaining message: Skorman explains why every business has to understand the “baby boomer” demographic and mentality to survive in today’s marketing and retail environment. Skorman provides a primer for future entrepreneurs on how to learn from mistakes and keep customers happy.
About the Author
Stuart Skorman is Chairman of Elephant Pharmacy, a Berkeley start-up that combines Western and alternative medicines. With significant investor interest and a partnership with CVS, Skorman’s company is poised to expand as a national chain within 3 years. Skorman is widely known in the entrepreneurial community, having founded companies as diverse as Empire Video, Reel.com, Hungyminds, and Bread&Circus. He’s included stints as a professional poker player, rock band manager, and cab driver.