A customer relationship management (CRM) software is a great tool for building relationships with current and potential customers. In this article, we have presented some free CRM programs available in the market.
In today’s economic environment, it is no secret that the customer is the most important part of any business organization, and this is where CRM comes into the picture. This tool becomes even more relevant for businesses that deal directly with customers, as it helps them keep a record of all past transactions with any particular client. This will include a history of all orders, payments, and discounts given, since the very beginning of the relationship. With the rise of office automation and computers, keeping lengthy records of client accounts is a very simple task indeed, and there is no danger of duplication or missing out on some important information. This aids the company in meeting all the requirements of the customer, as and when they arise, and it also helps to build and develop an excellent business-customer relationship.
With this information, the organization can analyze what the customer preferences are and what satisfies them the most, thereby improving customer retention numbers. They can also predict or forecast customer behavior, which helps to plan future marketing campaigns. Many aspects of CRM rely heavily on technology; however, the strategies and processes of a good system will collect, manage, and link information about the customer with the goal of letting you market and sell services effectively.
The size of the business, obviously, plays a major role in determining the size and scale of the software implementation. Since, one has the choice between a paid or free software, it is understood that a small business venture would opt for a freeware or a small CRM system. There are plenty of sources on the Internet, and all you have to do is download and install them before usage. The features that they offer are advanced enough to work for a small-scale business, but bigger organizations would be advised to opt for a licensed and paid CRM.
Here are some of the most popular free applications, but you should do enough research about the product and your requirements, before you go ahead and use one of these tools:
- ManageEngine SupportCenter Plus
- BizMaster 10-3-60
- Counter Balance
- MIE CRM Software
- Jitbit CRM
- CRM-Express Free
- CRM-Express eSales
- RVX Manager 1.0
- Trellis Desk
These were just some of the examples that you could look at, and the best part is that they are all free of charge.
With the help of these tools, you will be able to integrate sales, finance and accounts, contacts management, customer service, report generation, and all other basic customer-centric processes. It is very important to know your requirements, before you pick one of these tools, as this knowledge will help you go for the most appropriate one.