Hosting a karaoke business can not only prove to be a profitable venture but also an enjoyable one if you are an extrovert. This BusinessZeal post will give you essential tips to start such a business.
Try to buy an existing karaoke business or become a part of a franchise, instead of opting for a start-up. This will not only give you an established customer base but will also be far less riskier than a start-up.
If you can sing, are an extrovert, and can entertain others, you will surely make a good karaoke business owner. However, this business will prove to be a disaster for introverted and shy individuals as they will have to deal with many people every day. It is recommended that you work for a karaoke business before plunging in it yourself. This will give you hands-on experience, and you will be able to network and market your business in a better way. If you do not have the funds for investing in a rental or permanent space, karaoke business is ideal for you. You can conduct this business by hosting shows at bars, cafés, restaurants, private parties, etc. However, remember that you will need to source some investment capital for buying all the equipment and paying your employees, if any. It is advisable to buy a digital karaoke system as it will save you a lot of money, effort, and storage space. If you want to know about a few more essential tips to start a karaoke business, read further.
You will require a good karaoke digital system for your business where the files will be played from a laptop and the words will be displayed on the screen. If you think that you do not have the amount to invest in one, you can get CD+G discs which can be connected to a CD+G player, television, monitor, or screen for playing music and displaying words. You can buy karaoke CDs or download music from online websites. You can also buy karaoke music books or make them on your own. However, you need to make copies of these books so that people will select their songs and write them on the slips provided by you. Whatever you do, ensure that you will be able to play your customer’s choice of song in absolutely no time. You will also need good quality speakers, mixers, cables, extension cords, microphone stands, RF converter, and amplifiers. You will also need three wireless microphones. It is advisable that you get one extra as backup. Getting a wireless microphone is recommended because people tend to step on the cables and spoil them. It’s essential that you also carry spare cables, duct tapes, and a tool kit for a quick fix.
Before jumping in this business, there are certain things which you should know. For example, you will need to know how many competitors you have, how much to charge your clients, which songs to play, dealing with difficult clients, etc. It is advisable that you speak to someone from the same business who operates from a different area. You need to keep abreast with the latest chartbuster songs as well as the classic ‘must-haves’ of a karaoke. Ensure that you have music which caters to all genres as people will like to sing different songs. You will need to have a business plan in place to organize the overheads and income of this venture. Ensure that you find a business mentor who will be able to guide you to go about setting this business.
Before you start this business, know about the prevalent rates for karaoke gigs in your area. If you are a new player, you may have to charge lesser to survive the competition. Many bar owners may not pay you well even if your show is a crowd-puller. Hence, decide and mention your payment terms in the contract itself. Also, ensure that it is mentioned in the contract about show cancellation or refund policies. Also, predetermine the amount of payment, time of the show, etc., during a private party. If you are to play a special dedication to a bride or a song while a person is proposing to his girlfriend, you can definitely go ahead and charge more fees. Ensure you include your travel and logistics charges in your final figure.
If you do not want to own a karaoke bar of your own, you can always request hotels, cafés, restaurants, nightclubs, bars, etc., to allow you to host a karaoke night every week. You can also ask them to host open Mic sessions that will rake in business for both the parties. Other than this, you should also network with wedding and event planners who can recommend you for karaoke nights. This is one business that will prosper through word-of-mouth publicity. Host theme nights which will play a particular type of music; this will give you a lot of customers. Ensure that you have many satisfied customers who will recommend your business to their family and friends. Slowly, your schedule will be packed with offers for karaoke gigs.
Hosting the Karaoke Night
If you have to travel to some other venue, like a bar, café, bachelor or hen parties, birthday parties, etc., make sure you interact with the audience keeping in mind what they anticipate from this show. Wear clean and striking clothes; however, remember that you are only there to host the show. So, do not keep speaking, and encourage the other people to take over the Mic. Avoid passing negative comments about the singers as not all of them will sing with the finesse of the professionals. Have a professional attitude, and ensure that people are enjoying their karaoke time. If there is a ‘once more’ for a song, go ahead and play it again. If they request you for having a recording of their song, burn the CD of their performance and hand it to them. You can charge separately for this. If there is a time limitation for the show, ensure that you stop on time.
Always ensure that you are personally present for the wrapping up of equipment. Don’t put this duty on your employees as they may not check if everything is in place, before leaving for home late in the night. It is best to make a checklist of all the smallest to largest equipment and load them properly in their boxes before carrying it to your vehicle. Making a checklist will tell you immediately if a certain equipment is missing.
Promote Your Business
It is important that you take promotion of your business very seriously. Apart from meeting people who can get you more business, you must have a website or blog giving details about your business. This will allow customers to get in touch with you. Don’t forget to add pictures of the karaoke gigs you have hosted where people are enjoying themselves. You will have to get a written permission from your customers to display their images. You will also have to keep updating the latest schedule of your shows on your website so that people who want to visit can join you at the decided venue. Most of the younger crowd will get in touch with you through Internet, so ensure that you have posted ads on the Internet and websites that give information about the gigs, concerts, plays, etc. Get your website keyword optimized for reflecting in the top searches. Do not forget to connect with customers through social networking websites.
Slowly and steadily, you can recruit and train a good employee to become the host of your karaoke gigs, while you can look after the management of these gigs, collection of money, marketing, networking, and getting new business. Also, keep extra song books as people tend to steal some of them away. Make sure you have a professional approach all the time, and do not give a chance for people to complain. Remember that people may constantly force you to play their favorite songs and keep hogging the limelight. You will also have to learn to say ‘no’. Whatever you do, make sure that the people enjoy their karaoke time thoroughly, if you want to survive in this business.