This guide covers everything you need to know to run a seminar business: how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities that can host the seminar and obtain all necessary physical equipment; how to negotiate with event managers at prospective sites; and how to find and work with temporary staff at the event. It will cover all the logistics of running a seminar business and will help small business owners calculate start-up costs and handle ongoing financial records.
Book Details:
- Author: Entrepreneur Magazine
- ISBN: 9780471162896
- Year Published: 1997
- Pages: 288
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
This guide covers everything you need to know to run a seminar business: how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities that can host the seminar and obtain all necessary physical equipment; how to negotiate with event managers at prospective sites; and how to find and work with temporary staff at the event. It will cover all the logistics of running a seminar business and will help small business owners calculate start-up costs and handle ongoing financial records.
This is a guide for would-be entrepreneurs who want to run a seminar businessnot for people who just want to give a seminar and need a forum, but for the dream-market entrepreneur who wants to run the seminar business. This can be a lucrative business, because people will pay high prices to attend lectures, discussion/debate panels, and business skill-building seminars. Everyday, in-bins are flooded with mail order invitations to attend a seminar on a wide range of topics. And although many of these seminars are hosted by such large organizations as The American Management Association or Dun & Bradstreet, many seminars are hosted by independent entrepreneurs. This book is for the independent entrepreneur who wants to found the next Learning Annex.
Covers all the logistics of running a seminar business. * Offers help for small business owners to calculate start-up costs and handle ongoing financial records.
About the Author
ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Media, Inc. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 510,000. The Entrepreneur Media, Inc. also publishes Business Start-Ups and Entrepreneur in Mexico.