Women are changing the nature of power the way power is achieved and how it is used. This book examines the shift currently taking place toward a new model of leadership, and shows how women leaders are redefining power and impact at all levels (individual, organizational, and societal). Contributors include: Eileen Fisher, CEO, Eileen Fisher Clothing; David Gergen, director, Harvard Institute for Public Leadership; Swanee Hunt, former US Ambassador to Austria; Barbara Corcoran, CEO of Corcoran Realty, author of Use What Youve Got; Gail Evans, former senior vice president, CNN, author of Play Like a Man, Win Like a Woman; Sally Helgesen, author of The Female Advantage; Sharon Whiteley, CEO of ThirdAge, author of The Old Girls Network; Rayona Sharpnack, president of Institute for Womens Leadership; Rear Admiral Deborah Loewer, United States Navy; Peggy Klaus, author of Brag! The Art of Tooting Your Own Horn Without Blowing It; Marilyn King, former Olympic athlete; Shoshana Zuboff, professor at the Harvard Business School, author The Support Economy, FastCompany columnist.
Book Details:
- Author: Lin Coughlin
- ISBN: 9780470239087
- Year Published: 2005
- Pages: 572
- BISAC: BUS071000, BUSINESS & ECONOMICS/Leadership
About the Book and Topic:
Women are changing the nature of power the way power is achieved and how it is used. This book examines the shift currently taking place toward a new model of leadership, and shows how women leaders are redefining power and impact at all levels (individual, organizational, and societal). Contributors include: Eileen Fisher, CEO, Eileen Fisher Clothing; David Gergen, director, Harvard Institute for Public Leadership; Swanee Hunt, former US Ambassador to Austria; Barbara Corcoran, CEO of Corcoran Realty, author of Use What Youve Got; Gail Evans, former senior vice president, CNN, author of Play Like a Man, Win Like a Woman; Sally Helgesen, author of The Female Advantage; Sharon Whiteley, CEO of ThirdAge, author of The Old Girls Network; Rayona Sharpnack, president of Institute for Womens Leadership; Rear Admiral Deborah Loewer, United States Navy; Peggy Klaus, author of Brag! The Art of Tooting Your Own Horn Without Blowing It; Marilyn King, former Olympic athlete; Shoshana Zuboff, professor at the Harvard Business School, author The Support Economy, FastCompany columnist.
Women and Leadership Summit: This book will be heavily promoted at Women and Leadership Summit to be held at Hyatt Regency in SF on 2/7-9, 2005. This conference is held 2 x a year and is attended by 500 women. Targeted Direct Marketing Campaign: Linkage will send email promotion to 50,000 individuals within its marketing database that represent ideal potential buyers for the book. Web Site Marketing: Linkage will promote the book through its web site by: prominently featuring the book on its home page; creating a page for the book on its web site; adding a graphic of the book on other relevant Linkage web pages. Newsletter Marketing: Linkage has a monthly e-newsletter, Link featuring the book in the Extra section of Link including a listing of the book in the Featured Products and Services section of Link & Learn. Telemarketing: Linkage has a telemarketing staff of approximately 25 individuals. Linkage will provide these salespeople with materials and training that will enable them to sell the book. On-Site Promotion: Linkage presents between 12-15 large-scale conferences, summits, and institutes per year in both the United States and Europe. The average attendance for these events is approximately 500 people per event. Each Linkage event will prominently feature the book at on-site bookstore.
About the Author
Lin Coughlin: Lin is president of Linkage Inc., a global organizational development company specializing in leadership development headquartered in Burlington, Massachusetts. She is a member of The Committee of 200, The Womens Leadership Board at Harvard Universitys John F. Kennedy School of Government, and The Commonwealth Institute. She is also Vice Chair of Brandeis Universitys Center on Women and Aging. Ellen Wingard: Ellen is an executive coach and organizational consultant based in Gloucester, Massachusetts. Her clients have included Dana-Farber Cancer Institute, Harvard Business School Press, Harvard Medical School, Massachusetts General Hospital, Merck, Massachusetts Institute for Technology, Morgan Stanley, the New York Times, Pfizer, Inc., Visa, and Wells Fargo Bank.She is co-author of Strengthening Leadership Skills Through Coaching in Culture Shift (AHA, 1997) as well as an original contributor to the acclaimed Executive Coaching HandBook. In 1999, she received recognition from the Womens Financial Association for her contribution in developing women leaders in finance. She serves as a faculty member of the Duke University Executive Education Program and the Institute for Women in Leadership.Keith Hollihan: Keith is a freelance writer living in Brooklyn, New York. Since 1999 Keith has ghostwritten six full length non-fiction business or leadership Books, including the forthcoming Cycles of Certainty by Lakshman Achuthan and Anirvan Banerji (Crown / Doubleday, Spring 2004). He has also written dozens of shorter articles with a wide range of leadership experts, including such notable figures as C.K. Prahalad, Ken Blanchard, Noel Tichy, Michael Hammer, and Sally Helgesen.