ExpressExec is over 3 million words of the freshest essential management thinking uniquely presented in ‘modular’ format. Content from 120 books can be sliced and diced to create a fully customised, state-of-the-art resource. Written by leading experts in their field and commissioned specifically for ExpressExec, the knowledge imparted provides executives with the tools and skills to increase their contribution to an organisation. Each title gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world’s smartest thinkers. ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Clever cross-referencing and eye catching design result in the simplest means to access the most comprehensive library of management thinking ever written. Available in print, e-book, online and as a knowledge-management solution. The 12 modules are: 1. Innovation, 2. Enterprise, 3. Strategy, 4. Marketing, 5. Finance, 6. Operations & Technology, 7. Organizations, 8. Leading, 9. People, 10. Life & Work, 11.Training & Development, 12. Sales
Book Details:
- Author: Bob Cotton
- ISBN: 9781841124995
- Year Published: 2003
- Pages: 132
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
ExpressExec is over 3 million words of the freshest essential management thinking uniquely presented in ‘modular’ format. Content from 120 books can be sliced and diced to create a fully customised, state-of-the-art resource. Written by leading experts in their field and commissioned specifically for ExpressExec, the knowledge imparted provides executives with the tools and skills to increase their contribution to an organisation. Each title gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world’s smartest thinkers. ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Clever cross-referencing and eye catching design result in the simplest means to access the most comprehensive library of management thinking ever written. Available in print, e-book, online and as a knowledge-management solution. The 12 modules are: 1. Innovation, 2. Enterprise, 3. Strategy, 4. Marketing, 5. Finance, 6. Operations & Technology, 7. Organizations, 8. Leading, 9. People, 10. Life & Work, 11.Training & Development, 12. Sales
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people. Fast track route to finding and maximising sustainable modes of e-selling in both the business-to-business transactions and consumer e-commerce sectors Covers the key areas of e-selling, including the global marketplace, new e-selling channels, and likely trends and developments for the future Includes a comprehensive case study of Dell operating in the global dimension, practical advice and application and key e-selling lessons and insights Includes a glossary of key concepts and a comprehensive resource guide Part of the next wave of ExpressExec content, which has expanded to 120 titles
About the Author
BOB COTTON has written several books on design and new media inclusing The New Guide to Grpahic Design, You Ain’t Seen Nothing Yet and Futurecasting the Web. His articles have appreared in, among others, Eye, Creative Review and Mac User magazine.