Impact of Culture on an International Business

There are many things like culture, economy, politics, etc., that impact the working of international businesses in today's world. Here's more...
BusinessZeal Staff
When the two aspects of human society―culture and business―interact with each other, it leads to the development of interesting conditions or scenarios. When different cultures converge at a common point with business as the platform, clashes are bound to take place. But most importantly, such a scenario helps us adapt to challenging situations.
Different communities or countries in the world follow different mannerisms and etiquette. The way or view to see a problem might change from country to country, across the globe. International business culture, as a whole, is a congregation of various business practices, cultural influences, and the thought processes followed in different nations. In this article, we will discuss the impact of culture on an international business, which can be seen in mannerisms, communication, and many similar things.
Body Language
Every nation has a separate culture; a part of which is reflected in the behavior and the body language of the people. In an international business, understanding the undercurrents beneath the mannerisms or gestures become necessary. There are chances that behavior might get misinterpreted by people from different cultures. Thus, it requires a skilled coordinator to handle challenging situations during meetings.
The way of communicating could be different in different cultures. The terms used by some might sound harsh to others. The way in which words are pronounced to impact the intercultural communication in the corporate houses. In fact, it is one of the major hindrance in the process of business communication.
People from Britain and Germany are keen on following a time-bound schedule. The different 'time-cultures' might be the reason behind clashes, between people from diverse cultures.
The way in which boardroom meetings are handled is also a reason behind differences in opinions. Corporate houses from western countries stick to a schedule during meetings. They get down to business in an outright manner. Other cultures may differ in this aspect of business.
Marketing executives sent for international assignments are bound to face problems in dealing with the corporate cultures of that particular country. Understanding a foreign market and formulating the company policies to cater to the needs of international clients is a challenging job. Skilled professionals possessing the quality called 'empathy' are able to deliver the goods in such cases.
With today's businesses entering a 'globalized' world, the interaction between different cultures is bound to happen. Merely learning different languages won't be enough. It is necessary for corporate houses to understand the social conditions of different countries, to successfully tap the respective markets. Being sensitive to the values and beliefs of different cultures of the world is necessary.
International businesses are not only a way of making profits by the exploitation of international talent, but also a bridge between different nations of the world. Tomorrow's world will rely more on a symbiotic relationship between international businesses and cultures as a whole.