Based on a wealth of empirical studies and numerous case studies, the book explains the strategic choices companies have to make in order to remain consistent with their business agenda as well as credible to their stakeholders. This includes the internal organisational development needed, the communication and reporting requirements, as well as the criteria to indicate when to collaborate and when to fight with stakeholders. In each chapter, separate, “mini cases” explain the key message with a selected real-life example. The book takes into account the business context in which companies are operating and differs in two important ways, which make it unique: · it adopts a purely managerial perspective, looking at what companies can reasonably do to manage their business environment within a “fluid equilibrium” to serve their legitimate business purpose without violating the terms of their licence to operate · it is based on a wealth of research and the first-hand observation which an institution like IMD makes possible as well as personal experience This is not a book on crisis management, but on preventing the crises you don’t want to manage.
Book Details:
- Author: Ulrich Steger
- ISBN: 9780470339213
- Year Published: 2003
- Pages: 320
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
Based on a wealth of empirical studies and numerous case studies, the book explains the strategic choices companies have to make in order to remain consistent with their business agenda as well as credible to their stakeholders. This includes the internal organisational development needed, the communication and reporting requirements, as well as the criteria to indicate when to collaborate and when to fight with stakeholders. In each chapter, separate, “mini cases” explain the key message with a selected real-life example. The book takes into account the business context in which companies are operating and differs in two important ways, which make it unique: · it adopts a purely managerial perspective, looking at what companies can reasonably do to manage their business environment within a “fluid equilibrium” to serve their legitimate business purpose without violating the terms of their licence to operate · it is based on a wealth of research and the first-hand observation which an institution like IMD makes possible as well as personal experience This is not a book on crisis management, but on preventing the crises you don’t want to manage.
* A respected and visible author with a successful track record in business and politics. * Practical tools and enlightening examples show how managers can implement strategy diplomatically. * A fresh approach to an increasingly important issue.
About the Author
Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin. Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.