What do you do when ordinary becomes OK? The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It challenges the very spirit of how we think about our own jobs and the organizations in which we work. Corporate Denial says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. You will be able to start making a difference by being shown the way to lead your organization out of denial. This is a manifesto for action for those who are just interested in the pursuit of good business.
Book Details:
- Author: Will Murray
- ISBN: 9780857080523
- Year Published: 2004
- Pages: 206
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
What do you do when ordinary becomes OK? The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It challenges the very spirit of how we think about our own jobs and the organizations in which we work. Corporate Denial says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. You will be able to start making a difference by being shown the way to lead your organization out of denial. This is a manifesto for action for those who are just interested in the pursuit of good business.
Organisations have become uninspiring places to be. The ordinary has become the norm and is accepted as OK. Businesses aren’t communicating and culturally they are breaking down. The result isn’t necessarily failing businesses, but businesses that are failing to live up to their potential. Corporate Denial confronts these problems head on. This is marriage guidance for businesses.
1. Authors conducting survey of 1000 senior UK managers and directors ? results will be published in national media in June 04. 2. Survey will be followed by a Corporate Denial Awareness Week in London and regions, as well as launch of Corporate Denial Care Line and associated press campaign. 3. Successfully roadtested with a host of UK companies ? this book finally says what everyone is thinking and gives you an action plan for doing something about it. 4. Authors have already created a range of fantastic-looking promotional tools.
About the Author
Will Murray is the former Head of Marketing at BT and was a Director at Ernst and Young. He is Director of the Business Brief and co-founder of Lead and Communicate. Over the last 25 years, Will and his co-authors David Birt, Tim Guy and Annalese Banbury have worked with many leading brands including; BA, GSK, Orange, Buckingham Palace, Tetley and The Burton Group.