How can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. The revised and updated paperback will include: The illustrations that are used in the authors’ presentations to align the book more closely with their respective platforms A chapter on mobile focusing on both phones and tablets in addition to location based content A basic primer on “finding your story,” the number one follow-up questions that the authors receive from readers
Book Details:
- Author: Ann Handley
- ISBN: 9781118232606
- Year Published: 2012
- Pages: 320
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
How can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. The revised and updated paperback will include: The illustrations that are used in the authors’ presentations to align the book more closely with their respective platforms A chapter on mobile focusing on both phones and tablets in addition to location based content A basic primer on “finding your story,” the number one follow-up questions that the authors receive from readers
The revised and updated paperback will include: The illustrations that are used in the authors’ presentations to align the book more closely with their respective platforms A chapter on mobile focusing on both phones and tablets in addition to location based content A basic primer on “finding your story,” the number one follow-up questions that the authors receive from readers
SUCCESSFUL HARDCOVER EDITION: The hardcover edition of Content Rules has sold 25,221 copies since its November 2010 release. A paperback edition is a necessary and natural next step to maintain the book’s benchmark status. SOCIAL MEDIA NETWORK: As the public face and personality of MarketingProfs.com, Handley writes for its newsletter, MarketingProfs Today, and blogs for MarketingProfs Daily Fix (mpdailyfix.com; 14,000 subscribers), which is a worldwide Top 20 marketing blog according to AdAge. They will also promote the book to their 353,000 subscribers and place the book in their online store. SPEAKING ENGAGEMENTS: Handley and Chapman speak over 100 times per year at leading industry events including SXSW, Content Marketing World, and BlogWorld. They will include the book in all future events. Handley will also speak at a MarketingProfs-sponsored online seminar, for which the site will purchase books to give out to attendees.
About the Author
Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn’s Influencer program, and Amex’s OPEN Forum. There’s nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com. C.C. Chapman (Milford, MA; cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com-a site where a dad can be a guy-to serve as a cornerstone of the online parenting space.Chapman is a frequent speaker at industry events and is considered a top thought leader in the marketing space.