Business Upgrade introduces the reader to the concepts of I BELIEVE (the leader), WE BELIEVE (the team) and THEY BELIEVE (the customer). The book clearly explains how and why entrepreneurs consistently achieve results against all odds AND the fundamental business principles that corporations can learn from entrepreneurs. Business Upgrade examines how entrepreneurial thinking, innovation and change is the only way to reserve corporate ennui. Business Upgrade, like its predecessor, is location non-specific and with internationally applicable content, will be relevant to a global audience.
Book Details:
- Author: Richard Parkes Cordock
- ISBN: 9781841127446
- Year Published: 2007
- Pages: 208
- BISAC: BUS060000, BUSINESS & ECONOMICS/Small Business
About the Book and Topic:
Business Upgrade introduces the reader to the concepts of I BELIEVE (the leader), WE BELIEVE (the team) and THEY BELIEVE (the customer). The book clearly explains how and why entrepreneurs consistently achieve results against all odds AND the fundamental business principles that corporations can learn from entrepreneurs. Business Upgrade examines how entrepreneurial thinking, innovation and change is the only way to reserve corporate ennui. Business Upgrade, like its predecessor, is location non-specific and with internationally applicable content, will be relevant to a global audience.
Millionaire Upgrade had all the ingredients to make it an outstanding prospect as a long-term bestseller. Key ingredients included: great title, package, price, endorsements, the Richard Branson angle, innovative sell-in, and of course great retail exposure in key slots. It was inspired by, among other things, Napoleon Hills classic Think and Grow Rich. Business Upgrade will have all these elements again but will also be kept fresh by some strong editorial, marketing and sales developments.
Author has a successful website www.millionairemba.com where he sells his training packages. Author is a regular speaker on the mindset of self-made millionaires and has a formidable network of contacts. Develops the story started in the first book, with new characters, new settings and a new challenge for the main protagonist namely to take a struggling company through the process of re-igniting its entrepreneurial spirit. Aimed squarely at the business travel and online markets.
About the Author
Richard Parkes Cordock is a recognized authority in the mindset, strategies and personal leadership models of entrepreneurs and self-made millionaires. Richard has met face-to-face with over 50 of the UK’s leading self-made millionaire entrepreneurs and using the principles of Neuro Linguistic Programming (NLP), the science of success, has decoded their millionaire thinking. Through these digitally recorded interviews, he created the highly acclaimed mentoring program Millionaire MBA. Richard is a regular speaker on the mindset of self-made millionaires and works with companies and organizations who wish to re-ignite their entrepreneurial spirit. He is a qualified accountant, NLP practitioner and gained his MBA from the University of Monaco. He recently launched Enterprise Leaders Worldwide, a training and development organization that brings entrepreneurial training to corporations.